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Reebok, NBA Sign Apparel Deal

August 1, 2001

BOSTON (AP) _ Athletic apparel company Reebok will outfit all 29 National Basketball Association teams, as well as market and sell their apparel, under a 10-year agreement announcement Wednesday.

The agreement, terms of which were not immediately disclosed, takes full effect beginning in the 2004-2005 season, once contracts between individual teams and Nike, Champion and Puma have expired.

The deal also applies to all Women’s National Basketball Association teams and teams in NBA’s development league.

The deal gives Canton-based Reebok exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, jerseys and practice gear for all NBA and WNBA teams, as well as the NBDL, a development league.

Reebok will also have, with limited exceptions, exclusive rights to market and sell headwear, t-shirts, fleece and other apparel.

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