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B Corp Brands Ben & Jerry’s, Danone, Seventh Generation and More Band Together to Launch First Marketing Campaign

November 12, 2018

Top Business Leaders Join Forces to Show Consumers How They Can Vote for What They Believe in with the ‘Vote Every Day’ Campaign

NEW YORK, Nov. 12, 2018 (GLOBE NEWSWIRE) -- Today, Certified B Corporations—a global community of more than 2,600 companies that leverage the power of business to solve social and environmental problems—launched their first marketing campaign, “Vote Every Day.”

Inspired by the idea that people have the power to make their voices heard beyond the ballot box, the campaign encourages all people to vote for what they believe in when choosing what to purchase, where to work and which companies to do business with.

A video accompanying this press release is available at: http://www.globenewswire.com/NewsRoom/AttachmentNg/bac45825-e07b-49b5-8dfd-e3340822f9e0

The launch of the campaign comes at a critical moment when voters have just finished casting their ballot in one of the most consequential midterm elections in history.

Anthea Kelsick, CMO of B Lab said: “Voting is one of the most important acts that we as citizens can do. And with this campaign we wanted to remind people that the ability to vote doesn’t end at the ballot box. By supporting B Corps we’re supporting business that are reducing inequality, lowering levels of poverty, designing a healthier environment, and creating more high-quality jobs with dignity and purpose. It’s up to each of us to think about our daily choices and vote every day.”

With the “Vote Every Day” campaign, developed by Fortnight Collective, people are able to support the causes that matter most to them. Certified B Corporation brands such as A to Z Wineworks, Ben & Jerry’s, Cabot Creamery, goodDog, Seventh Generation, and Sundial banded together to help shape the work. You can learn more about the movement and the full list of participating brands here: http://votebcorp.com

“Through our AdHack process, we were fortunate to collaborate with some of the most progressive leaders and brands in marketing including Cabot Creamery, Danone, Seventh Generation, and many more. We just simply brought to life what makes B Corps great.” said Andy Nathan, Founder/CEO of Fortnight Collective.

“Vote Every Day” campaign assets are available to view here.

About B LabCertified B Corporations are for-profit companies that have been certified as meeting rigorous environmental and social standards by the nonprofit B Lab. Certified B Corporations are redefining success in business by balancing profit with purpose to deliver value to their communities and the world. Whether it’s Patagonia pledging 1 percent of sales to support environmental organizations, King Arthur Flour employees volunteering nearly 6,000 hours a year to different causes, or Barnana taking scuffed and ripe bananas that would have been thrown away to make their products, Certified B Corporations from a variety of industries are finding ways to have a positive social impact. Today, there are over 2600 B Corps in 150 industries in 60 countries in the world. For more information, visit: https://bcorporation.net/

About Fortnight CollectiveFortnight Collective, based in Boulder, CO and London, is a brand marketing accelerator driven by the desire to liberate the strategic and creative development process. With their advertising hack process, Fortnight Collective tackles brand strategy and campaign development – all in two weeks. Gone are the days of lengthy processes, group-think, and all the things that get in the way of progress. By putting the right talent around the table at the right time, they look to accelerate brand momentum for their clients. In keeping with their rallying cry ‘Better Hustle,’ Fortnight helps brands be better, faster. Clients include Yasso Frozen Greek Yogurt, Nestlé Purina, Vail Resorts, Stranahan’s Whiskey, Helix, B Corp and YO! Sushi among others. For more information, visit: https://www.fortnightcollective.com/

For more information about this campaign, please contact:Sam SchoenholtzDiGennaro Communications212-966-9525 sam.schoenholtz@digennaro-usa.com

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