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Global Mobile Marketing Market to Reach $183.5 Billion by 2024, with a CAGR of 23.4% - Analysis Segmented by Solution Type, Organization Size, End-user and Geography - ResearchAndMarkets.com

March 25, 2019

DUBLIN--(BUSINESS WIRE)--Mar 25, 2019--The “Global Mobile Marketing Market (2018-2024)” report has been added to ResearchAndMarkets.com’s offering.

The Global Mobile Marketing Market size is expected to reach $183.5 billion by 2024, rising at a market growth of 23.4% CAGR during the forecast period.

Mobile marketing is one of the key marketing strategies for the promotion of products and services adopted by organizations nowadays. It also helps companies eliminate paper costs and identifies quick and convenient ways to interact with customers. Furthermore, mobile marketing enables new and innovative advertising methods to be integrated with the same marketing strategies to increase their impact on target users and approachability.

A growing use of geofencing technology across different industries is estimated to increase the market over the forecast period. Moreover, in order to understand the consumer behavior and send notifications, the increased use of Artificial Intelligence (AI) and Augmented Reality (AR) in the retail industry is estimated to propel the market over the same period. In addition, a rapidly expanding number of viewers accessing Over The Top (OTT) content in the coming years will likely create significant digital business opportunities.

Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End Users. One of the main trends in the segment’s growth is the rise of e-commerce retailers, combined with rapidly evolving e-commerce consumer preferences as they offer several advantages such as ease of delivery and the accessibility of a range of products.

In addition, the segment is expected to witness the highest CAGR over the forecast period, because the location-based service in the retail sector is being implemented rapidly in order to offer an enhanced consumer shopping experience. In-app marketing by banks is estimated to fuel the growth of the BFSI segment over the predictive period with a view to supplying tailored products and service-related contents directly to consumers’ devices.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T, SAP, Oracle Corporation, Salesforce.com, Adobe Systems, Salmat, Vibes Media, Mobivity Holdings Corporation, and SAS Institute.

Key Topics Covered

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Mobile Marketing Market, by Solution Type
1.4.2 Global Mobile Marketing Market, by Organization Size
1.4.3 Global Mobile Marketing Market, by End User
1.4.4 Global Mobile Marketing Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. Global Mobile Marketing Market by Solution Type
4.1.1 Global Mobile Marketing Mobile Web Market by Region
4.1.2 Global Mobile Marketing MMS Market by Region
4.1.3 Global Mobile Marketing QR Codes Market by Region
4.1.4 Global Mobile Marketing Location Based Marketing Market by Region
4.1.5 Global Mobile Marketing In app Messages & Push Notifications Market by Region
4.1.6 Global Mobile Marketing SMS Market by Region
4.1.7 Global Other Solution Type Mobile Marketing Market by Region

Chapter 5. Global Mobile Marketing Market by Organization Size
5.1.1 Global Large Enterprises Mobile Marketing Market by Region
5.1.2 Global Small & Medium Enterprises Mobile Marketing Market by Region

Chapter 6. Global Mobile Marketing Market by End User
6.1.1 Global Retail & E-Commerce Mobile Marketing Market by Region
6.1.2 Global Telecom & IT Mobile Marketing Market by Region
6.1.3 Global Travel & Hospitality Mobile Marketing Market by Region
6.1.4 Global BFSI Mobile Marketing Market by Region
6.1.5 Global Government Mobile Marketing Market by Region
6.1.6 Global Healthcare Mobile Marketing Market by Region
6.1.7 Global Media & Entertainment Mobile Marketing Market by Region
6.1.8 Global Other End User Mobile Marketing Market by Region

Chapter 7. Global Mobile Marketing Market by Region
7.1 North America Mobile Marketing Market
7.2 Europe Mobile Marketing Market
7.3 Asia Pacific Mobile Marketing Market
7.4 LAMEA Mobile Marketing Market

Chapter 8. Company Profiles
8.1 IBM Corporation
8.2 AT&T Inc.
8.3 SAP SE
8.4 Oracle Corporation
8.5 Salesforce.com Inc.
8.6 Adobe Systems Inc.
8.7 Salmat Ltd.
8.8 Vibes Media LLC
8.9 Mobivity Holdings Corporation
8.10 SAS Institute Inc.

For more information about this report visit https://www.researchandmarkets.com/research/pr6g3f/global_mobile?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190325005436/en/

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Related Topics:Direct Marketing

KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS SEARCH ENGINE MARKETING COMMUNICATIONS MARKETING

SOURCE: Research and Markets

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