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Mitsubishi Motors Carves a New Creation for Geneva

January 29, 2019

TOKYO--(BUSINESS WIRE)--Jan 29, 2019--Mitsubishi Motors is famous for carving its own niche. Soon its latest creation will be revealed, bringing more SUV capability, EV efficiency, technology and style to the lineup.

Named after a beautiful, rugged Alpine town with a history of sporting success, the MITSUBISHI ENGELBERG TOURER will make its debut at the Geneva International Motor Show on March 5, 2019.

Official press days are March 5 and 6, and the show is open to the general public from March 7 to March 17.

For more information, please see: https://www.gims.swiss/

About MITSUBISHI MOTORS

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

About Mitsubishi Motors North America, Inc.

Through a network of approximately 355 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand’s sixth consecutive year of sales growth.

Located in Cypress, Calif., MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit  media.mitsubishicars.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190129005287/en/

CONTACT: Jeremy Barnes

Senior Director, Communications and Events

jeremy.barnes@na.mitsubishi-motors.com

Desk: 714-372-6008Vicky Van Guyse

The Brand Amp

vicky@thebrandamp.com

Desk: 949-438-1101

KEYWORD: UNITED STATES EUROPE ASIA PACIFIC NORTH AMERICA CALIFORNIA SWITZERLAND JAPAN

INDUSTRY KEYWORD: MANUFACTURING AUTOMOTIVE MANUFACTURING ALTERNATIVE VEHICLES/FUELS AUTOMOTIVE OFF-ROAD TRUCKS & SUVS

SOURCE: Mitsubishi Motors

Copyright Business Wire 2019.

PUB: 01/29/2019 09:00 AM/DISC: 01/29/2019 09:01 AM

http://www.businesswire.com/news/home/20190129005287/en

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