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Ex-Coca-Cola exec is new CEO of Reno Air Racing Association

February 11, 2015

RENO, Nev. (AP) — A former executive at Coca-Cola has been named the new president and chief executive officer of the Reno Air Racing Association.

Association Chairman John Agather announced Tuesday Michael Crowell will head the organization that runs the National Championship Air Races each September.

Crowell has spent the last 11 years in Reno after retiring from managing bottling facilities for the soft-drink company in the United States, Middle East and Asia. He also was vice president of Home Savings Federal Bank of Nevada in the 1980s.

The racing association has been without a chief executive since December 2013 when it eliminated longtime boss Mike Houghton’s position for financial reasons. It’s paid much more for insurance since a 2011 crash that killed a pilot and 10 spectators during the races at Reno-Stead Airport.

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