Rocky Mountain News Gets New Name
DENVER (AP) _ The Rocky Mountain News changed its name today to the Denver Rocky Mountain News.
Editor John Temple said the new name better reflects the morning newspaper’s coverage.
``The mountains remain our landmark. But Denver has grown to match them,″ Temple said.
The Scripps-Howard newspaper is in a bitter war with The Denver Post, which is owned by MediaNews Inc. of Denver.
Two years ago, the News said it would focus distribution and marketing efforts on the city of Denver plus key areas in the Rocky Mountains and along the state’s Front Range.
The Post has sought circulation throughout Colorado, and opened bureaus around the state this year in an effort to strengthen its position.
The News’ circulation is 331,978 daily and 432,931 on Sundays, compared with the Post’s 341,554 and 484,657.