Marlins Hire Mike Veeck To Consult
MIAMI (AP) _ Baseball executive Mike Veeck, whose zany promotions and giveaways have been more successful in the minor leagues than in the majors, was hired Friday as a consultant by the Florida Marlins.
Veeck, the son of innovative major league owner Bill Veeck is best known for Disco Demolition Night, which forced the Chicago White Sox to forfeit a game in 1979. His other promotions have included a nun giving massages and mimes re-enacting plays on the field.
``Whenever you have the opportunity to work with someone the caliber of Mike Veeck, it’s certainly advantageous,″ Marlins executive vice president Julio Rebull Jr. said. ``Mike’s experience and stature in baseball brings a great level of excitement and energy to our organization.″
Veeck has co-owned five minor league teams and worked for the White Sox and Tampa Bay Devil Rays. When he resigned from the Devil Rays in May 1999, citing personal reasons, their attendance had declined sharply from the year before despite such promotions as Christmas in May Night and Lawyer Appreciation Night, with attorneys charged double.