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Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads® to Meet Mid-Market Demand

May 22, 2019

CUPERTINO, Calif.--(BUSINESS WIRE)--May 22, 2019--

SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, announced today the release of Salesfusion for Google Ads, marking a strategic partnership with Google® that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns quickly and directly from within Salesfusion. Using powerful machine learning for optimizations, users will benefit from executing conversion-driven campaigns with automated bidding, empowering small to mid-sized marketing teams to grow their business without relying on a third-party agency or in-house expertise. The Ads feature is available to all Salesfusion users and will allow marketers to drive more qualified traffic to their websites—and ultimately drive more revenue.

“Search advertising is a fundamental component to any marketer’s inbound marketing program to engage potential customers during the research phase of the buyer’s journey,” said Logan Henderson, general manager of marketing automation at SugarCRM. “The average business earns $2 for every $1 spent on search advertising and can boost brand awareness by as much of 80 percent. “We know this can be a pain point for our customers, and as B2B industry innovators focused on tools that marketers need most, we put effective paid search marketing success within reach for small marketing teams.”

The release of Salesfusion for Google Ads is another step forward for Salesfusion on its mission to provide the modern marketer with the innovative functionality they need in a solution built to work for them. Aside from the new integration allowing paid search advertising, Salesfusion recently announced its acquisition by SugarCRM, a strategic union with a lightning focus on the next generation of customer experience innovation.

About Google Ads:

Google Ads, Google’s online advertising program, allows your business to be found by people on Google precisely when they’re searching for products or services like yours. Whether you’re looking to bring in new website visitors or grow online sales, Google Ads can help.

About Salesfusion:

Salesfusion is the new standard in marketing automation designed for mid-size companies. We focus on what matters most to marketers–streamlining campaign creation, understanding engagement, improving conversion and driving more revenue. Our powerful platform is intuitive, scalable and affordable and our experienced team is as hands-on as our clients need them to be. Learn more at www.salesfusion.com

About SugarCRM:

SugarCRM is a customer experience management leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience management easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life.

Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2 million individuals in over 120 countries rely on SugarCRM.

To learn more visit www.sugarcrm.com or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190522005238/en/

CONTACT: Angela Connor

Change Agent Communications

angela@changeagentcommunications.com

919-635-8527

KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT INTERNET SOFTWARE SEARCH ENGINE MARKETING COMMUNICATIONS ADVERTISING MARKETING

SOURCE: SugarCRM Inc.

Copyright Business Wire 2019.

PUB: 05/22/2019 11:00 AM/DISC: 05/22/2019 11:01 AM

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