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The Adir Brothers Introduce First Steakology Modern Chophouse in Westfield Village

December 20, 2018

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Dec 20, 2018--Steakology, the latest LA culinary concept from the Adir Brothers, officially opens its doors to the public next week in Westfield Village.

Following the overwhelming success of the Adir Brothers’ sandwich sensation, The Carving Board, their latest venture, Steakology, turns the traditional steakhouse on its head.

Steakology is a simple and straightforward new chophouse concept that will excite and entice LA steak lovers this holiday season.

Co-founder David Adir, commented: “ We have always loved great steak, but felt that the pretence and theatrics of the traditional chophouse wasn’t practical or approachable. Inspired by a new breed of Japanese steakhouses we think that LA steak lovers are going to love this fast-casual approach to steak.”

Steakology is centered around 100% customization, offering diners prime steak by the ounce so you can have as much or as little as your appetite can take. Each premium cut is individually selected, weighed and hand carved in front of you, right there and then. By rethinking steak, Steakology offers a whole new formula for dining, putting the customer in full control.

As with any Adir Brothers eatery, the quality of ingredients is uncompromised; all cuts are USDA prime, the finest 2% on the market.

Co-founder Yoav Adir, commented, “We believe that good steak isn’t rocket science, and it shouldn’t cost the price of a spaceship either.”

For more information about the Steakology brand visit www.steakologychophouse.com.

NOTES TO EDITORS:

The Adir Brothers, David and Yoav, are the brains behind three unique global culinary concepts: The Carving Board, Steakology and Corrupted Cookies.

The Adir brothers have over 30 combined years in the food industry and believe great food always carries a sense of adventure. Their passion for food experience is evident throughout each of their culinary explorations.

The Carving Board opened its doors in LA in 2012, serving customers with the perfect sandwich. The Carving Board now has six restaurants across LA and Dubai, with a new restaurant opening in Korea Town, LA in early 2019.

Corrupted Cookies are baked fresh on site daily using reckless and unexpected flavour combinations. Corrupted Cookies will launch at The Dubai Mall, UAE in early 2019.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181220005656/en/

CONTACT: Media Contact

David Adir, 818-754-9552 ex 201 ordavid@eattheboard.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: RESTAURANT/BAR RETAIL FOOD/BEVERAGE

SOURCE: Steakology

Copyright Business Wire 2018.

PUB: 12/20/2018 12:13 PM/DISC: 12/20/2018 12:12 PM

http://www.businesswire.com/news/home/20181220005656/en

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