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Global $11.8Bn Marketing Cloud Platform Market by Type, Marketing Function, Deployment Mode, Vertical and Region - Forecast to 2023 - ResearchAndMarkets.com

December 17, 2018

DUBLIN--(BUSINESS WIRE)--Dec 17, 2018--The “Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private and Public Cloud), Vertical, and Region - Global Forecast to 2023” report has been added to ResearchAndMarkets.com’s offering.

The global marketing cloud platform market size is expected to grow from USD 8 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8% during the forecast period.

The marketing cloud platform market is driven by various factors, such as growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, increase in smart mobile devices to drive the development of the mobile marketing platform, and emergence of location-based marketing. However, overdependence on one vendor can hinder the growth of the market.

Segment Highlights

Among type, the platform segment to hold a larger market size during the forecast period Among marketing functions, the sales channel to grow at the highest CAGR during the forecast period

Market Dynamics

Drivers

Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement Increased Use of Social Media for Advertising Increase in Smart Mobile Devices to Drive the Development of the Mobile Marketing Platform Emergence of Location-Based Marketing

Restraints

Overdependence on One Vendor

Opportunities

Evolving Need for Artificial Intelligence and Big Data Analytics in Digital Marketing Digital Engagement Through Virtual Reality (VR) and Augmented Reality (AR) Meet the Customer Expectations Caused By Digitalization

Challenges

Selecting the Right Marketing Cloud Strategy to Meet Rising Demands From Customers Concerns to Maintain Security, Scalability, and High Availability

Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview and Industry Trends

6 Marketing Cloud Platform Market, By Type

7 Marketing Cloud Platform Market, By Platform

8 Marketing Cloud Platform Market, By Marketing Function

9 Marketing Cloud Platform Market, By Deployment Mode

10 Marketing Cloud Platform Market, By Vertical

11 Marketing Cloud Platform Market, By Region

12 Competitive Landscape

13 Company Profiles

Adobe Agilone Cision Digital Emarsys Episerver Fico Global Hatchbuck Hubspot IBM Infusionsoft Maropost Mediamath Nielsen Optimove Oracle Pegasystems Sailthru Salesforce SAP SAS Selligent Sitecore

For more information about this report visit https://www.researchandmarkets.com/research/2nswfr/global_11_8bn?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181217005755/en/

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Related Topics:Cloud Computing and Storage

KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 12/17/2018 02:19 PM/DISC: 12/17/2018 02:19 PM

http://www.businesswire.com/news/home/20181217005755/en

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