Global $11.8Bn Marketing Cloud Platform Market by Type, Marketing Function, Deployment Mode, Vertical and Region - Forecast to 2023 - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Dec 17, 2018--The “Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private and Public Cloud), Vertical, and Region - Global Forecast to 2023” report has been added to ResearchAndMarkets.com’s offering.
The global marketing cloud platform market size is expected to grow from USD 8 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8% during the forecast period.
The marketing cloud platform market is driven by various factors, such as growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, increase in smart mobile devices to drive the development of the mobile marketing platform, and emergence of location-based marketing. However, overdependence on one vendor can hinder the growth of the market.
Segment HighlightsAmong type, the platform segment to hold a larger market size during the forecast period Among marketing functions, the sales channel to grow at the highest CAGR during the forecast period
DriversGrowing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement Increased Use of Social Media for Advertising Increase in Smart Mobile Devices to Drive the Development of the Mobile Marketing Platform Emergence of Location-Based Marketing
RestraintsOverdependence on One Vendor
OpportunitiesEvolving Need for Artificial Intelligence and Big Data Analytics in Digital Marketing Digital Engagement Through Virtual Reality (VR) and Augmented Reality (AR) Meet the Customer Expectations Caused By Digitalization
ChallengesSelecting the Right Marketing Cloud Strategy to Meet Rising Demands From Customers Concerns to Maintain Security, Scalability, and High Availability
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview and Industry Trends
6 Marketing Cloud Platform Market, By Type
7 Marketing Cloud Platform Market, By Platform
8 Marketing Cloud Platform Market, By Marketing Function
9 Marketing Cloud Platform Market, By Deployment Mode
10 Marketing Cloud Platform Market, By Vertical
11 Marketing Cloud Platform Market, By Region
12 Competitive Landscape
13 Company ProfilesAdobe Agilone Cision Digital Emarsys Episerver Fico Global Hatchbuck Hubspot IBM Infusionsoft Maropost Mediamath Nielsen Optimove Oracle Pegasystems Sailthru Salesforce SAP SAS Selligent Sitecore
For more information about this report visit https://www.researchandmarkets.com/research/2nswfr/global_11_8bn?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20181217005755/en/
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Related Topics:Cloud Computing and Storage
INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT
SOURCE: Research and Markets
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PUB: 12/17/2018 02:19 PM/DISC: 12/17/2018 02:19 PM