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Springfree™ Trampoline Toy Survey Finds Holiday Toys Don’t Have Longevity

November 15, 2018

ALLEN, Texas--(BUSINESS WIRE)--Nov 15, 2018--Springfree Trampoline, the world’s safest and highest quality trampoline on the market, today released findings from its 2018 Holiday Toy Survey revealing that the majority of U.S. parents are unsure whether holiday toys are a good investment. Nearly three-quarters of parents said their children only play with toys they receive as gifts during the holidays for six months or less. However, most parents (70 percent) expect children’s toys to last at least one to three years.

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Springfree Trampoline, the world’s safest and highest quality trampoline on the market, today released findings from its 2018 Holiday Toy Survey revealing that the majority of U.S. parents are unsure whether holiday toys are a good investment. (Graphic: Business Wire)

The survey findings show a clear disconnect between how long parents expect their children’s toys to last and how long children actually play with these toys, and that parents are generally dissatisfied with the investment they make in toys during the holiday season given this disparity. To help parents maximize their holiday gift budgets and increase the longevity of the toys purchased for their children during this season, the survey indicates that parents should:

Focus on quality when choosing toys for their children – For parents who were dissatisfied with their holiday toy investment, much of the sentiment stemmed from the toy not lasting more than six months, whether it broke or their children lost interest. Invest in toys the whole family can enjoy together – More than two-thirds (64 percent) of parents said their children stayed interested in toys for a longer time period when they involved playing with multiple people in the family. Consider toys that will grow with their children – Nearly three-quarters (71 percent) of parents would pay more for a toy that their children stayed interested in and engaged with for years. Choose toys that are played with outdoors – Four out of five parents were more likely to buy a toy if their children needed to play with it outside.

“Through our Holiday Toy Survey, we wanted to get to the heart of parents’ satisfaction with the investment they’re making in toys for their children during the holiday season,” said Cheryl MacLean, director of marketing for Springfree Trampoline. “It’s clear that most parents are not satisfied with the investment they’re making in toys that don’t capture their children’s interest for more than a few months. We regularly hear from families that out of all their children’s toys, their Springfree Trampoline is the one that stands the test of time as their kids keep returning to it year after year. We’ve always found that the key to this is choosing high-quality toys that creates time that families can spend together, and our hope is that these findings will help parents make the most of their holiday budgets and choose to invest in quality toys that will last longer and keep their children playing for years to come.”

The Springfree Trampoline Holiday Toy Survey polled more than 1,000 parents across the United States on their holiday toy spending and kids’ toy preferences.

For more than 15 years, Springfree Trampoline has served thousands of satisfied families who have enjoyed safe backyard fun that keeps the entire family engaged throughout childhood. Rooted in safety and quality, Springfree Trampoline was independently tested in December 2017 and is the only trampoline to pass strict safety testing. Each model’s patented safety design uses flexible composite rods instead of metal springs which eliminates pinch points that can trap feet and toes, a cushioned flexible safety enclosure that places jumpers back on the jumping surface, a shock absorbent SoftEdge™ mat that absorbs 30 times more impact than traditional padding, and a hidden frame that’s located out of harm’s way beneath the jumping surface.

Springfree Trampoline is sold in its dedicated retail stores and dealers throughout the U.S. and online at www.springfreetrampoline.com. Select models are also available at Home Depot and Dick’s Sporting Goods. To learn more about Springfree Trampoline and to find a store nearest you, please visit www.springfreetrampoline.com.

About Springfree Trampoline™

Springfree Trampoline is the world’s safest, highest quality and longest lasting trampoline, creating exceptional value for getting your kids outside and active while giving parents peace of mind. Redefining backyard play and helping families go outside and be active through innovation rooted in safety and quality, Springfree Trampoline’s patented safety design is the only trampoline on the market that helps to eliminate all the significant risks associated with trampoline injuries. Springfree Trampoline is available in select retail stores across the United States, Dick’s Sporting Goods, Home Depot and more. To learn more about Springfree Trampoline, find a store near you or to purchase online, go to www.springfreetrampoline.com or call 1-877-JUMP-SAFE. ‘Like’ us on Facebook or follow us on Twitter and Instagram.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181115005802/en/

CONTACT: Megan Busch

Rachel Kay Public Relations

858-922-5045

Meganb@rkpr.net

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: WOMEN ONLINE RETAIL HOME GOODS CHILDREN PARENTING RETAIL SPECIALTY CONSUMER FAMILY MEN

SOURCE: Springfree Trampoline

Copyright Business Wire 2018.

PUB: 11/15/2018 12:43 PM/DISC: 11/15/2018 12:43 PM

http://www.businesswire.com/news/home/20181115005802/en

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