AP NEWS

Pro Soccer Player Dele Alli Announced as HyperX Ambassador

October 9, 2018

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--Oct 9, 2018--HyperX, the gaming division of Kingston Technology Company Inc., today announced a new addition to its line-up of world-renowned ambassadors, Dele Alli; the Premier League and World Cup England football star.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181009005397/en/

Dele Alli, professional soccer player, becomes HyperX newest Brand Ambassador. Dele is seen here wearing the new HyperX Cloud MIX gaming+lifestyle headset. (Photo: Business Wire)

Dele, who celebrated his World Cup goal with the flossing dance, largely made popular by Fortnite, is a big fan of gaming. When not on the pitch, Dele can be found streaming to almost 120,000 followers on the popular streaming platform Twitch. Dele joins other HyperX ambassadors passionate about gaming, including the Boston Celtics’ Gordon Hayward, Philadelphia 76ers’ Joel Embiid, Pittsburgh Steelers’ JuJu Smith-Schuster, and the Sacramento Kings’ De’Aaron Fox.

“I’ve been a gamer since I was a kid and it’s always been a great way for me to relax away from football,” said Dele Alli. “I am very excited to become a HyperX ambassador. I love their products and have been using them for a while now. Becoming an ambassador was the next logical step – it made perfect sense. I’m looking forward to working with them in the future.”

Dele, who signed a two-year deal with HyperX, is set to be featured in a range of marketing campaigns planned for 2019.

“HyperX has ambitious plans to become the go-to brand of choice for all gamers, regardless of platform,” said Paul Leaman, vice president, HyperX EMEA. “Whether you play on PC, console or mobile, we’re all gamers. With Dele Alli already using our award-winning products on his stream, it was a natural fit for us to work together. We are very excited to welcome him to the HyperX family.”

HyperX is an avid supporter of esports and the wider gaming community, having developed high performance PC and gaming products for over 16 years. HyperX most recently announced the Cloud Mix+ gaming-lifestyle headset in the US, along with an award-winning line-up of PC accessories to focus on the console gamers such as Cloud for PS4 TM, a Sony licensed gaming headset and a Xbox licensed headset named CloudX. In October, launched their first in-ear headset, Cloud Earbuds aimed at Nintendo Switch and mobile gamers.

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 5 million headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

Website: http://www.hyperxgaming.com/ Twitter: https://twitter.com/HyperX Facebook: https://www.facebook.com/hyperxcommunity

Editor’s Note: For additional information, evaluation units or executive interviews, please contact Shane Herrington, Kingston Technology Europe Co LLP. Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181009005397/en/

CONTACT: HyperX

Mark Tekunoff, 714-438-2791

mark_tekunoff@hyperxgaming.com

or

Walt & Company for HyperX

Carla Mancebo, 408-369-7200 x1049

cmancebo@walt.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT SOCCER ELECTRONIC GAMES DEPARTMENT STORES TECHNOLOGY CONSUMER ELECTRONICS ONLINE RETAIL HARDWARE AUDIO/VIDEO CELEBRITY GENERAL ENTERTAINMENT GENERAL SPORTS MOBILE/WIRELESS CHILDREN TEENS RETAIL MOBILE ENTERTAINMENT ONLINE CONSUMER SPORTS MEN

SOURCE: HyperX

Copyright Business Wire 2018.

PUB: 10/09/2018 06:15 AM/DISC: 10/09/2018 06:15 AM

http://www.businesswire.com/news/home/20181009005397/en

AP RADIO
Update hourly