Business in brief, Dec. 4, 2018

December 4, 2018

South-side hotel new addition to SureStay Collection

The Inn at Santa Fe recently joined the SureStay Collection by Best Western.

The name of the 98-room hotel at the intersection of Cerrillos Road and Beckner Road, near Fashion Outlets of Santa Fe on the city’s far south side, will remain Inn at Santa Fe, with a subtler mention of SureStay. Inn at Santa Fe, which has been a part of the SureStay Collection since September, had been independent since Inn at Santa Fe LLC of Santa Monica, Calif., acquired the property about a dozen years ago.

Joining SureStay allows Inn at Santa Fe to keep its localized interior design and identity, but gives the hotel access to the Best Western client membership, said Victoria Bruneni, the hotel’s regional sales director.

“We have exposure to 4 million new guests,” Bruneni said.

Best Western established the SureStay Collection brand in 2016 and in July added its 100th U.S. property. The publication Hotel Management describes SureStay as an “economy option” that does not require product-improvement plans, upgrades or even for properties to adopt a company look.

This attracted the Inn at Santa Fe owners because there were “not many changes we needed to make,” said Victoria Lombardelli, the hotel’s general manager. “We can keep the Southwest feel and keep it local.”

Store devoted to female form, experience

Box at Santa Fe, 409 Paseo de Peralta, is tapping into the #MeToo climate with fiber art, prints, mugs, T-shirts, cards, candy and stickers that emphasize the normalization of the female form and experience, its owner said.

Kelsey Johndrow opened the shop Labor Day weekend in a small, 600-square-foot structure with “no utilities except electricity. The price was right.”

“I call it a fine crafts and art boutique,” Johndrow said. “My goal is to increase the conversation of women’s experience in the world. We have some art, abstract, metaphors of the female genitalia, body and experience.”

Box at Santa Fe also has an online blog and podcast at www.boxatsantafe.com.

S.F. startups among those receiving state grants

Two Santa Fe startups will receive New Mexico Small Business Innovation Research matching grants from the New Mexico Economic Development Department.

iBeam Materials and Woodruff Scientific were among six New Mexico companies selected in the $250,000 fall grant cycle. iBeam will receive $50,000 and Woodruff $25,000 in a program that assists science and technology companies to development and commercialization goals, according to an Economic Development Department news release.

iBeam, established in 2011 as a Los Alamos National Laboratory spinoff, fabricates LEDs (light-emitting diodes) directly on metal foil and has developed technology enabling flexible LEDs.

Woodruff, established in 2005, does research and development in pulsed power, plasma physics and fusion energy sciences.

The state grant provides matching funds to companies that also received federal small business innovation research grants.

The other recipients were Actoprobe LLC, Advanced Optical Technologies and Pikotek LLC, all of Albuquerque, and UbiQD Inc. of Los Alamos.

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