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Archer Malmo and Selligent Marketing Cloud Partner to Drive Consumer-First Marketing Strategies for Brands

September 19, 2018

Partnership combines brand agency experience and creativity with robust technology foundation to deliver unparalleled customer experiences

MEMPHIS, Tenn. and REDWOOD CITY, Calif., Sept. 19, 2018 (GLOBE NEWSWIRE) -- Leading brand communications agency Archer Malmo and B2C marketing automation platform Selligent Marketing Cloud today announced a partnership to deliver consumer-first digital marketing strategies for brands. The partnership pairs Selligent Marketing Cloud’s natively integrated marketing automation platform with Archer Malmo’s more than 65 years of experience crafting marketing campaigns to deliver best-in-class customer experiences for clients.

Archer Malmo has begun implementing Selligent Marketing Cloud’s capabilities for clients like Palm Beach Tan, an indoor tanning market leader in the U.S.. Selligent’s platform enables Palm Beach Tan to focus on delivering value and forging long-term relationships by capturing critical data and personalizing engagement across its customer base. Archer Malmo’s rich roster of clients include Hyatt Hotels, Delaware North, FedEx, and CITGO, among others.

“Advertising moves at a pace that requires technology partners to be innovative and nimble in order to execute powerful campaigns,” said Ken Rohman, Chief Digital Officer of Archer Malmo. “No other marketing technology provider has been able to match the responsiveness and the ability to work with us hand-in-hand to support client needs like Selligent. Our client base will undoubtedly benefit from our relationship.”

“Palm Beach Tan is focused on building long-term customer relationships rooted in service, quality and value – key principles that both Archer Malmo and Selligent Marketing Cloud share,” said Tom Barzizza, President of Archer Malmo Retail. “Effective management and understanding of how the brand’s hundreds of thousands of customers across the nation are responding to our engagements is critical to delivering the experiences that they have come to expect.”

As a forward-thinking agency bridging the gaps between branding, data, and technology, Archer Malmo leans on technology to help execute thoughtful, creative and leading-edge campaigns for clients that sell to digitally savvy consumers. Archer Malmo required a technology partner to support their growing needs – a sophisticated platform like Selligent Marketing Cloud is able to provide all of the tools the agency needs to deliver the most complex programs.

“Great storytelling is at the heart of what makes Archer Malmo a leading agency. By working together, we’re allowing them to focus on doing what they do best while we do the technology heavy-lifting,” said John Hernandez, CEO of Selligent Marketing Cloud. “Supporting their work at every step of a customer’s journey allows us to build cohesive, tailored and data-powered brand-to-consumer experiences that result in trusted and valued relationships. We’re excited to work closely with Archer Malmo and are committed to growing this partnership.”

About Archer MalmoArcher Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for progressive companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 175 people, Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.

About Selligent Marketing Cloud Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

Media Contacts: Sylvie Tongco for Selligent Marketing Cloud sylvie.tongco@selligent.com Brooke Feachen for Archer Malmo bfeachen@archermalmo.com

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