SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Aug 29, 2018--Set to deliver on Labor Day, GYFT™ Pregnancy Companion, a STYR Labs innovation, is the world’s first and only pregnancy companion for the modern mom-to-be. Backed by the latest research in nutrition science and AI technology, GYFT includes 36 weeks of trimester-specific prenatal vitamins + DHA, a mobile app that offers daily guidance from expert companions, and a wearable digital pendant that captures pregnancy moments as it tracks health.

Expectant mothers and new moms often find themselves asking a million questions. To date, there hasn’t been one centralized place to find science-validated answers to questions on pregnancy nutrition, fitness, mindfulness, hydration and birth preparedness from a reliable source. GYFT empowers expectant mothers by bringing together the latest science, technology and pregnancy intelligence into one package. GYFT provides the highest quality supplements for each stage of prenatal development, along with daily advice from expert companions, and an easy-to-use app for logging diet and exercise.

“At STYR Labs, we have always focused on using technology, science and data to help people lead healthier lives,” said Sergio Radovcic, STYR Labs' Founder and CEO. “We’re reimagining what the pregnancy journey should look like to better serve the modern mom-to-be. GYFT fills a clear void by delivering healthy pregnancy essentials in one convenient package.”

At $249 for full term or $99 per trimester, expectant mothers have access to the three components of the GYFT Pregnancy Companion:

GYFT Prenatal Vitamins deliver essential vitamins, minerals and oils, all carefully selected based on the latest prenatal science and optimized for each trimester, to perform important functions at each stage of a baby’s development. The vitamins are delivered in convenient, single-day blister packs, and are organized by trimester. Dosing and sourcing of ingredients are based on a review of more than 350 clinical trials and studies to assure maximum effectiveness, purpose and bioavailability. GYFT offers the highest level of transparency of any prenatal supplement on the market so that expectant mothers know exactly what’s going into their bodies and what’s being delivered to their babies. GYFT Digital Pendant is designed to be worn as a necklace, wristband, or bra clip. Working in sync with the GYFT mobile app, the pendant tracks nutrition, hydration and activity to optimize health and wellness. It also captures the more intimate pregnancy milestones. By using the pendant to mark significant moments, the app intuitively asks what that moment was, so it can be logged – whether it’s an ultrasound or the baby’s first kick. Users can upload videos, photos and more to share precious moments with friends and family. GYFT Pregnancy Companions are experts in their fields, who provide daily, tailored guidance to expectant and new moms at every step of the first 1,000 days of motherhood through the GYFT app. The companions include Dr. Nicole Avena, neuroscientist, PhD and best-selling pregnancy author; Lori Bregman, celebrity doula; Alicia Jerome, nutrition expert; Nikki Metzger, Nike Master Trainer; and Kylene Bogden, performance dietitian/nutritionist.

Expectant mothers can opt to purchase prenatal vitamins for individual trimesters, each at $99 per trimester, which also includes the app and digital pendant.

GYFT has teamed up with Vitamin Angels to provide supplements to women in need across the globe. For every GYFT Pregnancy Companion purchased, two full-term prenatal vitamin sets will be given to expectant mothers to help increase birth weight and combat infant mortality.

To learn more about GYFT, visit

About GYFT Pregnancy Companion

To be delivered on Labor Day 2018, GYFT Pregnancy Companion is the only pregnancy companion designed for the modern mom-to-be – providing the latest science, technology and pregnancy intelligence, all in one convenient package. For $249, expectant mothers and new moms receive 36 weeks’ worth of trimester-specific prenatal vitamins, a digital pendant to track health and important pregnancy moments, and access to expert pregnancy companions.

About STYR Labs

Launched in 2014, STYR Labs' singular focus is to make the world a healthier place through the personalized nutrition-as-a-service STYR Labs app and devices. With the ability to sync and link devices that track activity, body composition and hydration, coupled with the world's first voice-activated food-logging system that tracks macro and micronutrients per meal, the platform paints a unique picture of every user. Evolving with each user through machine learning technology, the STYR Labs app makes supplementary recommendations that are personalized to the individual and can be ordered as subscriptions that are then delivered directly to customers' doorsteps.

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PUB: 08/29/2018 09:00 AM/DISC: 08/29/2018 09:01 AM