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Press release content from Business Wire. The AP news staff was not involved in its creation.

Plant-Based Nuggets to Replace Chicken Nuggets in School Cafeterias, Says Leading Protein Supplier

May 8, 2019

LOS ANGELES--(BUSINESS WIRE)--May 8, 2019--The future of school lunch has arrived. Don Lee Farms is announcing the introduction of new Chickenless Nuggets and Breaded Chickenless Patties, replacing the need for chickens to make kid-favorite nuggets with replantable proteins. The new chickenless nuggets and patties are turning heads and winning over kids with a taste that makes them just as craveable, crispy and delicious as traditional nuggets, but are formulated to meet and exceed school lunch nutrition requirements.

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Don Lee Farms Crispy Chickenless Nuggets (Photo: Business Wire)

“We have years of experience turning proteins from plants into breakthrough items. We also know how to create the experience meat eaters expect from plant-based alternatives. We combined those core competencies with our leading position in meat proteins in the School Lunch Program,” said Donald Goodman, President, Don Lee Farms. “Since I started making proteins for schools in the early 1980s, we have had a firm understanding of how hard it is for schools to meet the demands of ever-changing nutrition requirements, kids’ expectations and restricted budgets. To meet those challenges, we came up with a solution to each one. The biggest hurdle was price. Instead of waiting for pricing to come down, we used our market position, buying power and our leadership in innovation to make chickenless items a better value than traditional nuggets. In most cases, our price for these items are at or below what chicken nuggets cost schools today.”

The company says the price of plant-based foods are projected to continue to drop as more districts choose plant-based proteins over meat proteins for environmental, health and cost reasons.

Danny Goodman, Development, Don Lee Farms, said, “Putting aside the environmental and health benefits, which are incredible, these products are just as delicious as their meat-based equivalents. The idea that we are winning over kids who regularly eat and love traditional chicken nuggets with our new plant-based chickenless items, is really the breakthrough.” He continued, “We foresee a near future where plant-based nuggets will replace the need for schools to source chicken to make nuggets. For the first time, the option is now a reality starting in the 2019 school year.”

The new items will be launching just in time for the 2019 school year and are available for schools to purchase beginning in the Summer.

About Don Lee Farms

Established in California in 1982, Don Lee Farms is a family-owned food manufacturer and leading national supplier of organic and conventional food products. They are the leading national producer of organic veggie burgers. Don Lee Farms produces plant-based and meat proteins for retail, club, foodservice and school foodservice markets. Consumer products and end items are sold at major retailers nationwide such as Costco Wholesale®, Whole Foods Markets® and Walmart® under the Don Lee Farms label, private brands and under brands of their partners. For more information, visit  www.DonLeeFarms.com  or follow Don Lee Farms on Facebook and Twitter, @DonLeeFarms.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190508005160/en/

CONTACT: Don Lee Farms

Maria Aguilar

maria@donleefarms.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: HEALTH FITNESS & NUTRITION CHILDREN RETAIL FOOD/BEVERAGE SUPERMARKET CONSUMER

SOURCE: Don Lee Farms

Copyright Business Wire 2019.

PUB: 05/08/2019 08:00 AM/DISC: 05/08/2019 08:01 AM

http://www.businesswire.com/news/home/20190508005160/en