AP NEWS

Strategy Analytics: Rising Requirements for Autonomous Emergency Braking Will Bring Ecosystem Challenges

January 2, 2019

BOSTON--(BUSINESS WIRE)--Jan 2, 2019--The Strategy Analytics report, “ Autonomous Emergency Braking: Future NCAP Requirements Steer AEB Towards Autonomy ”, looks at how Autonomous Emergency Braking has evolved from preventing costly fender benders to becoming the must-have Advanced Driver Assistance System (ADAS).It particularly comments on the increasingly tough AEB requirements from NCAP (New Car Assessment Program) in evaluating different systems when awarding coveted 5-star safety awards.

Click here for the report: /

“Competition between auto makers is intensifying as to who makes the safest cars on the market,” said Kevin Mak, Principal Analyst in the Strategy Analytics Automotive Practice. “AEB development has been made more challenging when NCAP test protocols are late in publishing and when system performance requirements are increased within two years of announcement. This is accelerating product cycles more quickly than has been previously experienced in the automotive industry.”

These challenges put a particular strain on processing architectures and SoC (System-on-Chip) devices. Major players, such as Mobileye in front windshield cameras, will also see increasing competition, including from new players such as Ambarella.

Auto makers are not only seeking new AEB applications, but also desire performance differentiation from their rivals, as well as needing faster updates to their AEB systems in order to raise accuracy, functionality and reduce the false positives that prevent their customers from trusting their ADAS features.

This means that processing SoC architectures will need to become more open to using external algorithms and hardware accelerators, such as FPGAs (Field Programmable Gate Arrays). It is also expected that updates can be downloaded Over The Air, as consumers already expect them on their smartphones.

Sensor fusion with different types of sensors will also ensure a more accurate AEB system, which also brings challenges to processing efficiency and in limiting thermal management issues in integrated control modules – and raising performance-per-Watt in SoCs.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20190102005368/en/

US Contact: Ed Sanchez, +1 617 614 0717,esanchez@strategyanalytics.comEuropean Contact: Kevin Mak, +44(0) 1908 423 644,kmak@strategyanalytics.comChina Contact: Kevin Li, +86 186 0110 3697,kli@strategyanalytics.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: TECHNOLOGY SOFTWARE OTHER TECHNOLOGY MOBILE/WIRELESS AUTOMOTIVE GENERAL AUTOMOTIVE

SOURCE: Strategy Analytics, Inc.

Copyright Business Wire 2019.

PUB: 01/02/2019 10:04 AM/DISC: 01/02/2019 10:04 AM

http://www.businesswire.com/news/home/20190102005368/en

AP RADIO
Update hourly