Sage Communications Wins Platinum and Gold MarCom Awards for Vcinity and Army Ten-Miler Campaigns
MCLEAN, Va.--(BUSINESS WIRE)--Dec 19, 2018--Sage Communications, a full-service marketing and public relations agency in the Washington, D.C. metro region, announced today that the company has been awarded two MarCom Awards for outstanding marketing campaigns, honoring the innovation and creativity that the agency brings to its clients.
Sage was recognized for two cutting-edge campaigns, including a Platinum Award for the Vcinity brand refresh and a Gold Award for the Army Ten-Miler (ATM) integrated marketing campaign. Additionally, MarCom awarded Sage with an honorable mention for Merkle RMG’s “Behind the Scenes” direct mail campaign.
“Earning both a Platinum and Gold award is indicative of the creative work Sage creates for clients across verticals,” said David Gorodetski, co-founder, COO and executive creative director at Sage. “The reason we are able to reach this level of excellence time and time again is because our primary focus is always on bringing value to our clients and achieving their goals.”
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Each year about 6,000 print and digital entries are submitted from dozens of countries. In the past, only about 15 percent of entries won Platinum, the top award, and only around 20 percent the Gold Award.
For Vcinity, Sage provided overall marketing content creation, website design and development, branding, media relations and social media support for the company’s launch at the 2018 Gartner Symposium and IT Expo. With Vcinity’s mission—to put data anywhere within reach of users—in mind, Sage developed a launch strategy that started with the creation of corporate messaging and thought leadership.
Sage’s discovery process captured the voices of the company’s leaders, which helped influence Vcinity’s positioning, attributes and target audiences. From there, Sage developed the new company name eluding to the fact that your data can always be in your vicinity.
Sage refreshed the entire ATM brand through user-led design and content architecture informed by online focus groups. ATM’s goal was to launch an updated and modern user-friendly experience by implementing a mobile-first strategy. In doing so, Sage made extensive improvements to the overall site navigation, web content and site hierarchy to create an optimal web experience for all visitors.
In addition, Sage spearheaded the production, preparation and delivery of multiple collateral pieces required of the campaign. This included the 2018 race logo, t-shirt, program, pocket guide, calendar, banner ups, finisher coin, certificates, signage, print and online advertisements.
The full list of MarCom Award finalists can be viewed online at: http://enter.marcomawards.com/winners/.
About Sage Communications
Sage Communications is an award-winning, full-service marketing communications agency that provides technology companies selling to the government, a unique fusion of public relations, social media, advertising, marketing, event and digital services. Sage works with the Federal government as a prime contractor and with Fortune 50 and start-up organizations alike, in industries including technology, professional services, public sector, non-profit and associations. Our goal is to deliver custom, high-impact communications strategies and programs that provide value to every client’s mission. Sage proudly supports several charitable groups, including the The Children’s Inn at NIH, the Foundation for Women’s Cancer, March of Dimes, DC Jazz Festival, Halcyon, and Leadership of Greater Washington.
Please visit http://www.aboutsage.com or contact us via:Twitter: @sagecomm Facebook: http://www.facebook.com/sagecomm LinkedIn: http://www.linkedin.com/companies/sage-communications
View source version on businesswire.com:https://www.businesswire.com/news/home/20181219005575/en/
CONTACT: Sage Communications
Tommy Morgan, 703-531-8256
KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA
INDUSTRY KEYWORD: SOCIAL MEDIA COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS
SOURCE: Sage Communications
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PUB: 12/19/2018 12:00 PM/DISC: 12/19/2018 12:01 PM