Richmond Raceway extends deal with Go Bowling as Xfinity race sponsor in 2019
Richmond Raceway’s relationship with the bowling industry will continue next season. Go Bowling will return as the title sponsor for the fall Xfinity Series race - the Go Bowling 250, set for Friday, Sept. 20, again the start of the 2019 NXS Playoff.
“Go Bowling’s strong presence in motorsports continues to grow, and Richmond Raceway is a big part of the strategy to share their message,” Richmond Raceway President Dennis Bickmeier said in a press release. “We have enjoyed building a relationship with their brand, and look forward to continuing to work together to unite the community of bowling and motorsports fans in the greater Richmond region.”
Go Bowling was the title sponsor for the Watkins Glen Monster Energy NASCAR Cup Series race last month.
Richmond Raceway has hosted the PWBA Tour Championship the past two years (2017-2018). Four bowling lanes were installed in the Old Dominion Building for the PWBA Tour Championship, which was held Monday-Wednesday. The lanes also are open for the fans during various times during race weekend.