Motoinsight Technology Enables First in Market Automotive Subscription Service
TORONTO--(BUSINESS WIRE)--Oct 25, 2018--Volvo Cars last week announced the launch of CARE BY VOLVO™, the first automotive subscription service of its kind in Canada. Powered by Motoinsight technology, CARE BY VOLVO™ offers a streamlined approach to car ownership with an all-inclusive monthly subscription price and hassle-free upgrades to new models.
“The retail car buying experience is undergoing significant disruption. And in the not-so-distant future, the nature of ownership will evolve as well. A growing segment of consumers will not want to own a car – they will just want to drive one,” said Motoinsight CEO Andrew Tai. “The model of the future must be flexible, simplified and customer-centric. The options to drive a car off the dealership lot will soon go beyond cash, finance, or traditional lease. Similar to movies through a Netflix subscription, cars will become available at a fixed monthly fee with all the benefits of ownership and none of the hassles. We’re grateful to be working with Volvo to innovate the car buying and ownership experience.”
Motoinsight is a leader in automotive retail technology. The company’s MotoCommerce digital retailing platform is responsible for omni-channel car-buying experiences in dealerships and OEMs across Canada, the U.S. and Australia. The launch of CARE BY VOLVO™ is a bold step forward in the evolution of car ownership, and signifies the prevalence of the digital retailing movement in automotive.
“Traditional models of ownership need to be challenged and that’s exactly what we’re doing with Care by Volvo,” said Alexander Lvovich, Managing Director for Volvo Cars Canada. “The subscription service combines the benefits of tomorrow’s technology with the everyday needs of people today—more time for the things they love, fewer distractions, and a clearly defined and predictable cost. We’re proud to be the first in Canada to offer consumers a different way to own and enjoy a car.”
CARE BY VOLVO™ includes services like winter tire installation and storage and a concierge service that assists subscribers throughout every step of the process including coordinating delivery with their local Volvo retailer. Also included in the subscription is a list of extras to provide peace of mind for drivers, such as maintenance, appearance, road hazard, and wear and tear protection, and 24/7 roadside assistance.
MotoCommerce is the end-to-end solution powering this service. Beyond the digital showroom, it supports payment processing and real-time notifications when new customers subscribe. The solution is scalable to support additional vehicles as the CARE BY VOLVO™ program expands.
Just one week old, CARE BY VOLVO™ is already paying dividends – the first subscription, a V60 R-Design, was received within an hour of launch.
About Motoinsight Motoinsight’s flagship digital retailing platform MotoCommerce™ powers omni-channel and e-commerce enabled car buying experiences. Motoinsight data and technology is used by nearly every automaker, over 1,000 dealership franchises and the largest banks and insurance companies. Across its portfolio of owned and partnered automotive websites, Motoinsight also has one of the largest audiences of in-market new vehicle buyers which include premier brands such as Unhaggle, Consumer Reports, Globe Drive, Driving.ca, Black Book and others. Motoinsight was named one of Deloitte’s Technology Fast 50™ Companies in 2017 and was listed number 32 on the 2018 Growth 500 ranking of Canada’s Fastest-Growing Companies. The company is headquartered in Toronto, Canada. For further information, visit www.motoinsight.com or follow us on LinkedIn.
About Volvo Car Canada Volvo Car Canada Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers across Canada. For more information please refer to the Volvo Car Canada media website at: https://www.media.volvocars.com/ca/en-ca
View source version on businesswire.com:https://www.businesswire.com/news/home/20181025005093/en/
Chloe Von Dersch
Manager, Marketing and Communications
Volvo Car Canada
KEYWORD: NORTH AMERICA CANADA
INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL DATA MANAGEMENT OTHER TECHNOLOGY AUTOMOTIVE RETAIL OTHER RETAIL GENERAL AUTOMOTIVE
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PUB: 10/25/2018 07:00 AM/DISC: 10/25/2018 07:00 AM