PGA Finds New Sponsor for Tour
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PONTE VEDRA BEACH, Fla. (AP) _ The PGA Tour has a new sponsor for its developmental tour. Now all it needs is a name.
Nationwide, one of the country’s largest insurance and financial service organizations, signed a five-year deal to be the umbrella sponsor for a tour that has been a starting point for players like Ernie Els, John Daly, David Duval and David Toms.
Nationwide will replace Buy.com as the sponsor, giving the tour its fourth name since it began as the Hogan Tour in 1990. Nike also was a tour sponsor.
PGA Tour commissioner said Friday the name of the tour will be announced later. It will be closely tied to the PGA Tour brand.
``Nationwide and the PGA Tour are going to be linked here,″ he said. ``The PGA Tour Nationwide Series, or something like that, will probably be where we wind up.″
Finchem also said The Golf Channel will increase its four-day coverage of the developmental tour from 12 to at least 14 tournaments.