Packaging Seize+Adapt Concept Report 2019: Wider Opportunities for a Tub with Two Dispensing Apertures Featuring Perfetti Van Melle - ResearchAndMarkets.com

February 12, 2019

DUBLIN--(BUSINESS WIRE)--Feb 12, 2019--The “Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures” report has been added to ResearchAndMarkets.com’s offering.

“Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures”, uses Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.


Discusses key features and packaging benefits of Mentos White Always chewing gum tub. Examines how this pack format taps into consumer trends within TrendSights framework. Explores how this convenient pack format could be applied to other product categories.

Reasons to buy

Use Packaging Seize+Adapt Concept series to inspire packaging innovation. Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry. Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Key Topics Covered:

Executive Summary What is Seize+Adapt? The packaging innovation - convenience How does the innovation align to TrendSights? Wider opportunities for a tub with two dispensing apertures Appendix

Companies Mentioned

Perfetti Van Melle Italia Srl

For more information about this report visit https://www.researchandmarkets.com/research/cfj5f9/packaging?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190212005426/en/

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Related Topics:Packaging



SOURCE: Research and Markets

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PUB: 02/12/2019 06:29 AM/DISC: 02/12/2019 06:29 AM


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