Identifying Important Market Segments with the Help of Market Opportunity Analysis Engagement | Infiniti Research

October 9, 2018

LONDON--(BUSINESS WIRE)--Oct 9, 2018--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market opportunity analysis engagement on the pharmaceutical industry.

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Market Opportunity Analysis for a Pharmaceutical Drugs Manufacturer. (Graphic: Business Wire)

A leading pharmaceutical drugs manufacturer was facing serious challenges due to significant changes in the oncology market caused by increased competition over the past few years from existing and new players. The client, who is primarily engaged in R&D, manufacturing, and marketing of pharmaceutical drugs, wanted to capture maximum market opportunities to develop and position their products in an effective and efficient way.

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According to the experts at , “Market opportunity analysis describes the key value propositions, important use cases, and best tactics to acquire customers.”

The pharmaceutical drugs market consists of firms who are engaged in researching, developing, manufacturing, and distributing pharmaceutical drugs. Such drugs are produced in various forms like pills, tablets, ointments, capsules, powders, solutions, and suspensions. Pharmaceutical drugs are developed through substantial R&D and clinical trials on both animals and humans. Also, pharmaceutical drugs manufacturers rely on patents, data protection, and other forms of intellectual property rights to justify the investment needed to bring a new product to the global market.

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Infiniti’s market opportunity analysis engagement helped the pharmaceutical drugs manufacturer to gain a holistic picture of the product’s demand. With our help, the pharma company was able to gain insights into the competitive landscape, identify their key competitors, and their pipeline products

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This market opportunity analysis provided predictive insights on:

Understanding key value propositions and best tactics to acquire customers. Analyzing key sustainable differentiation and growth of market opportunity. To read more about the scope of our engagement,

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. Know more here: https://www.infinitiresearch.com/about-us

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CONTACT: Infiniti Research

Anirban Choudhury

Marketing Consultant

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SOURCE: Infiniti Research

Copyright Business Wire 2018.

PUB: 10/09/2018 08:33 AM/DISC: 10/09/2018 08:33 AM


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