AP NEWS

H Code is 100% Brand Safe/Ad Fraud Free

November 13, 2018

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nov 13, 2018--H Code, the #1 US Hispanic comScore entity for Authentic Hispanic Reach and undisputed leader in digital advertising for the US Hispanic market, announced today that all of H Code’s direct digital campaigns are being contracted as 100% brand safe & 100% ad fraud free impression based. This guarantee ensures all direct advertising inventory is reliable, brand safe, and 100% ad fraud free—an industry-first for the US Hispanic digital market. H Code will leverage Moat and Integral Ad Science (IAS) for its quality and compliance efforts that will serve as another brand safety checkpoint for its advertisers.

Commenting on the news, Parker Morse CEO and founder of H Code stated, “At H Code, we’re committed to ensuring the quality and safety of our ad inventory. As a result of the steps we’ve taken, in addition to our integration with the industry’s leading brand safety verification partners, we’re able to ensure marketers that they can rely on H Code to connect with the highly sought-after US Hispanic audience in the most effective and safest way possible at scale.”

As advertiser concerns grow over fake news, ad fraud and walled gardens, and the recent protests over ads being shown alongside racist and extremist content on YouTube, finding safe, quality content at scale has become a critical challenge for marketers. Concerns about quality and safety have driven buyers toward more manual, static, and less scalable approaches that fail to protect brands from aligning with topics and personalities that have suddenly become controversial.

About H Code

Founded in 2015, H Code is the #1 US Hispanic comScore entity for Authentic Hispanic Reach. The company connects advertisers with the highly sought-after US Hispanic audience through a combination of targetable datasets (science) and exemplary creative executions (art). Through its platform, H Code effectively targets, reaches, and influences US Hispanics better than anyone else in the industry. Through its premium inventory, H Code develops and delivers impactful creative along with amplified integrated marketing experiences. Key clients include Target, Honda, Ford, Ulta Beauty, Chase, Sprint, Kaiser Permanente, and Lincoln.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181113005221/en/

CONTACT: For H Code

Melody Wolff

Melody@brizmediagroup.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT INTERNET MOBILE/WIRELESS SOCIAL MEDIA COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: H Code

Copyright Business Wire 2018.

PUB: 11/13/2018 09:04 AM/DISC: 11/13/2018 09:04 AM

http://www.businesswire.com/news/home/20181113005221/en

AP RADIO
Update hourly