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Arizona Becomes 28th State in Which Redneck Riviera Whiskey is Available

August 9, 2018

PORTLAND, Ore.--(BUSINESS WIRE)--Aug 9, 2018--Eastside Distilling, Inc. (NASDAQ: EAST), maker of craft spirits, today announced that Arizona will be the 28 th state in which Redneck Riviera Whiskey will be distributed. Breakthru Beverage Group, a leading distributor of premier wine and spirits and beer brands, will work to establish the brand in the state. Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

Jarrett Catalani, Senior Vice President of Sales for Eastside Distilling, said, “With Arizona in the fold, we now have a very strong distribution profile in the western U.S., including California, Colorado, Nevada, Oregon, Washington and Alaska. We believe the success we’ve achieved to develop distribution in the initial 28 states will serve us well as we work to get the other half of the country into the distribution channel. We’re pleased with the progress to this point.”

Launched in February 2018, Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada and Arizona.

About Breakthru Beverage Group

Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. Breakthru is proud to be family-owned and operated, bringing valued expertise to its operations across the U.S. and Canada. The company employs more than 7,000 associates representing a portfolio of premier wine, spirit and beer brands totaling more than $6 billion in annual sales.

About Redneck Riviera

Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180809005212/en/

CONTACT: Company Contact:

Eastside Distilling

Steve Shum, CFO

971-888-4264

inquiries@eastsidedistilling.com

or

Investors:

Lytham Partners, LLC

Robert Blum, Joe Diaz or Joe Dorame

(602) 889-9700

east@lythampartners.com

KEYWORD: UNITED STATES NORTH AMERICA ARIZONA OREGON

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE WINE & SPIRITS

SOURCE: Eastside Distilling, Inc.

Copyright Business Wire 2018.

PUB: 08/09/2018 09:01 AM/DISC: 08/09/2018 09:01 AM

http://www.businesswire.com/news/home/20180809005212/en

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