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Former Beauty Queen in Evening Gown Campaign Ad Loses

January 15, 1986

HOBOKEN, N.J. (AP) _ A former beauty queen who appeared in a campaign ad wearing an evening gown, peeking coyly over a bare shoulder lost a school board election Tuesday by a wide margin.

Evelyn Arroyo, who said she distributed the photo because ″I wanted to get people’s attention,″ received 407 votes for a newly created, two-year seat on the Hoboken Board of Education.

She received less than one-fourth the votes of winner Eugene Drayton, a police officer who had 1,923 votes, and runner-up Lourdes Arroyo, who had 1,696 votes. The Arroyo women are not related.

″It was my idea,″ the 21-year-old day-care center worker said of the $300 advertisement that ran last week in the Hudson Reporter, a free, weekly newspaper. ″I wanted to get people’s attention.″

William Metcalf, an opponent in the election, called the ad ″disgusting.″

The 1982 Miss Puerto Rican New Jersey and a former model for a shoestore chain, Ms. Arroyo attended Jersey City State College for two years and studied special education and child care at Hudson Community College.

And, she said, she has received calls from reporters and residents from Ohio, Puerto Rico, Virginia and Florida. ″It’s exciting. I’m happy.″

″Some people said it was a good idea,″ she said of the ad. ″Others have criticized me for posing that way.″

Establishing a day-care center for single parents, working to lower the city’s dropout rate and improving the bilingual education were some of the issues on which Ms. Arroyo campaigned.

She said she might use the publicity from her ad to advance a modeling or acting career. ″The first thing I would like to do is model. If there are any openings in jobs as an actress, who knows?″ she said.

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