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Local entrepreneur: The Traveling Therapist and Lovett Chiropractic

September 5, 2018
Lovett Chiropractic

Massage therapist Lalani DeVine of The Traveling Therapist and chiropractor James Lovett of Lovett Chiropractic in Rochester.

Describe your business.

Lalani DeVine has The Traveling Therapist and Dr. James Lovett has Lovett Chiropractic. They have 48 years of cumulative experience, 20 for DeVine and 28 for Lovett. We are the alternative to traditional Western medicine.

What’s your business title?

DeVine: I’m a Licensed Massage Therapist of 20 years in four states, and current licensure/insurance in Rochester. I specialize in serious pain relief, using natural modalities through muscle-energy techniques. I guarantee dramatic results. Hundreds of happy bodies.

What services do you offer?

DeVine: Free pain relief advice, free chair massage, emergency “quick fixes,” and again, I guarantee dramatic results. I charge $80 per session but do offer discounts for those in need. Everyone deserves to live a pain-free existence.

Lovett: Treating the whole body, aligning the spine and extremeties. Manual work with the neuro-musculo-skeletal system, practical exercise instruction, nutritional advice, orthotics, working with athletes to recover and perfom better.

I’m in multiple insurance networks.

How many hours do you typically work in a week?

DeVine: It’s a full-time job, and I offer in call, out call, and on call for emergencies.

Lovett: 8:30 to 5 p.m. Monday, Wednesday, Friday. 1 p.m. to 7 p.m. Tuesday and Thursday.

How many employees?

DeVine: Just myself as the LMT, and Dr. James Lovett as the chiropractor. We run our own ships, so to speak.

What drove you to launch your own business?

DeVine: By the time I was 23 years old, I had a deep passion to help people. With a bit of universal luck, I stumbled onto massage therapy in California. Over the course of the years, I have developed my own style, which has opened up both my world and the worlds of many past clients I have helped. I now consider myself to be a pain relief specialist. Issues such as sciatica, frozen shoulders, restless legs syndrome, I believe, can be a thing of the past for many people, using my natural methodology vs. surgery and pain meds that everyone’s so addicted to.

Lovett: I broke my back on the farm and chiropractic care helped me recover back to normal.

What sacrifices did you make to launch this business and to keep it running?

DeVine: There isn’t enough room for this answer. New to Rochester and having had a baby recently, it was much effort for me to pull a beautiful space together and organize the legal ends.

Tell us about your clients.

DeVine: I’ve worked with state troopers, stay-at-home moms, corporate heads, realtors, body builders, drivers, etc. and have been entrusted at homes, events, businesses, and offices.

Lovett: I have over 40 years of experience working with athletes; first as a trainer at Mankato State University, next, at Florida International University, then with Montreal Expos. The last 28 years I have been in chiropractic care. I have worked with treating various Minnesota Vikings as well. Having coached multiple sports has given me the insight on the mechanisms of an injury and how to treat and rehab athletes faster.

Any thoughts to share?

DeVine: I believe tension causes much of people’s pain issues; sciatica, frozen shoulders, restless legs, etc. Whether you bumped your hip on a table, had a car accident, workout daily, or sit at an office desk, tension is your enemy. Oftentimes, clients’ nerves untrap themselves after my sessions and the tingling and/or numbness disappears. This is because the muscle is releasing the bone from its grip. My clients are, on average, five inches closer to touching their toes after just one session. Range of motion is the key to my work. And the perfect combination is my therapy just before an intuitive chiropractor, which I believe Dr. Lovett to be. When your muscles are in check, the bones are both easier to manipulate into place and thus, more likely to stay in place, giving you a greater quality of life in the long haul.

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