A Sporting Goods Retailer Understood the Customers’ Perception of Their Products and Services – a Quantzig Case Study on Sentiment Analysis
LONDON--(BUSINESS WIRE)--May 14, 2018--Quantzig, a global analytics solutions provider, has announced the completion of their latest sentiment analysis study on the sporting goods industry. A leading sporting goods retailer wanted to understand the customer perception of the products presented and build strategies to respond to their campaigns and product launches.
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Sentiment Analysis Assists a Leading Sporting Goods Retailer to Understand the Customers’ Perception of their Products and Services. (Graphic: Business Wire)
According to the analytics experts at Quantzig, “Sentiment analysis helps firms understand their customer sentiment and drive long-term strategy and employee engagement.”
The chief drivers of the sporting goods industry are encouraging sports participation and governments promoting sports activities, growth in disposable income, and the increasing number of health-conscious people. Also, according to the modern sports trends, the increasing number of sporting events globally is expected to encourage more and more individuals to take part in various sports, thus, driving the growth of the sporting goods industry.
The solution presented by Quantzig helped the client understand the interests, attitudes, opinions, and emotions of the customers and therefore react to the changing customer preferences. The client was able to assess the perception of customers around their activities.
This sentiment analysis solution provided benefits that helped the client to:Gain insights into the customer attitudes about the brand Increase focus on identifying feedback sources To read more,
This sentiment analysis solution offered predictive insights on:Tapping into customers preferences and determining the perceptions of the customers towards the brand Increasing their focus on expressing emotions of the client through social media platforms To read more,
View the sentiment analysis study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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PUB: 05/14/2018 08:59 AM/DISC: 05/14/2018 08:59 AM