Danielle Brooks and Fashion to Figure Launch Holiday Campaign and Capsule Collection
NEW YORK--(BUSINESS WIRE)--Nov 14, 2018--Fashion to Figure, one of the first fashion retailers catering to the plus-size market and specializing in on-trend clothing, shoes, and accessories, today announced that it will be partnering with award-winning actress and singer Danielle Brooks as the Ambassador for the brand’s holiday campaign. Throughout the season, Danielle will be featured in Fashion to Figure’s Holiday marketing which will celebrate real women, self-expression, body positivity, and inclusivity during this festive holiday season. In addition, Fashion to Figure will be partnering with St. Jude Children’s Research Hospital as part of this Season of Giving.
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Danielle Brooks x FTF Holiday Collection (Photo: Business Wire)
“I am so proud to be associated with a brand that embraces diversity, celebrates inclusivity, offers great fashion at amazing value and supports causes that are important to us,” according to Danielle Brooks, brand ambassador. “The holidays are an important time for all of us to celebrate togetherness and the different families we develop over time. I love the spirit and confidence of Fashion to Figure’s holiday concept as it really reflects the idea that we are all a part of something magical this time of year.” In addition, Danielle and the Fashion to Figure team have collaborated with an all plus-size crew for the campaign to further amplify the community’s celebration of real women in front of and behind the camera.
The “Danielle Brooks x FTF Holiday Collection” features looks hand-picked and curated by Danielle and represents a mix of evening gowns, casual separates, and party dresses suitable for every holiday occasion. In the spirit of speaking to today’s confident and trendy, modern woman, the innovative campaign will include multimedia elements such as GIFs, video, and Boomerangs that followers can share across social platforms.
Fashion to Figure is part of New York & Company’s (NYSE:NWY) multi-brand portfolio. The Company recently held its first-ever Investor Day where management outlined the vision to be the premier incubator of lifestyle brands by leveraging the Company’s expertise in celebrity, design, customer, ecommerce, operations, real estate, and inventory optimization to identify accretive brand and profit opportunities. In addition, the Company discussed its rebranding and name change to RTW Retailwinds and will begin trading under the new name on the New York Stock Exchange as of the opening of trading on Tuesday, November 20 th.
About New York & Company
New York & Company, Inc. is an omni-channel women’s fashion retailer providing curated lifestyle solutions that are versatile, on-trend, and stylish at a great value. The specialty retailer, first incorporated in 1918, has grown to now operate 428 retail and outlet locations in 36 states while also growing a substantial eCommerce business. The Company’s branded merchandise, including collaborations with Eva Mendes, Gabrielle Union and Kate Hudson, is sold exclusively at these locations and online at www.nyandcompany.com. Additionally, certain product, press releases and SEC filing information concerning the Company are available at the Company’s website: www.nyandcompany.com.
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Allison Malkin, 203-682-8200
Jessica Liddell/Julia Young, 203-682-8200
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN ENTERTAINMENT DEPARTMENT STORES TV AND RADIO CELEBRITY RETAIL COSMETICS FASHION SPECIALTY CONSUMER
SOURCE: Fashion to Figure
Copyright Business Wire 2018.
PUB: 11/14/2018 04:35 PM/DISC: 11/14/2018 04:35 PM