Blue Chip Wins Gold and Bronze Shopper Marketing Effies
CHICAGO--(BUSINESS WIRE)--May 21, 2019--
Blue Chip received a gold Effie for its work on Bausch + Lomb’s LUMIFY new product introduction, and a bronze Effie for its e-commerce campaign with Procter and Gamble (P&G) and Boxed.com’s Winter Olympics partnership.
Each year, the Shopper Marketing Effie Awards recognize “the most effective integrated campaigns designed to engage the shopper and guide his or her purchase process.” These are Blue Chip’s first Effie wins as the lead agency.
“We are honored that the Effie organization recognized the creative and strategic merits of both of these campaigns,” said Stanton Kawer, chairman and CEO of BC Worldwide. “I am grateful we have the opportunity to work with partners like P&G and Bausch + Lomb on programs that truly influence shopper behavior and also get results.”
Winning entries are selected after multiple rounds of judging by panels comprised of advertising, marketing and brand industry experts. Ultimately, winners are selected based on insightful communications strategy, strong creative work, and the market results the campaign yielded to prove its effectiveness.
Blue Chip’s P&G effort won the e-commerce category as the only entry to be named a finalist, and the gold Effie for Bausch + Lomb’s LUMIFY was one of only two awarded this year in the new product introduction category.
About Blue Chip
Blue Chip ( http://bluechipww.com ) is a fully integrated, fiercely independent agency with expertise in brand and shopper marketing. Based in Chicago, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Brown-Forman, Bausch + Lomb, Butterball, Daisy Brand and Fisher Nuts through the creation and execution of innovative, multi-platform marketing campaigns.
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