Global Online Advertising Market 2018-2023: CAGR to Register a Value of 10% - Mobile to Exhibit the Highest Growth - ResearchAndMarkets.com

August 9, 2018

DUBLIN--(BUSINESS WIRE)--Aug 9, 2018--The “Global Online Advertising Market - Segmented by Ad Format (Display, Social Media, Search Engine, Video, Email), Platform (Mobile, Desktop/ Laptop, Smart TV), End User Vertical (Automotive, Healthcare, IT and Telecommunication) and Region - Growth, Tr” report has been added to ResearchAndMarkets.com’s offering.

Online Advertisement Market is expected to register a CAGR of over 10% during the forecast period, 2018 to 2023.

The regular technological advancement coupled with ascending digital spending is expected to drive the online advertisement market over the forecast period.

The users on social media such as Facebook. Instagram, Google Plus, and Twitter are exploding. The companies are collecting crucial data about user’s personal information and initiating personalized, targeted ads that are useful for the user. In addition, the commercial companies including large and small scale are very active on the aforementioned social media platforms and looking ways to acquire more customers and understand a user’s behavior through data mining technique(s).

The infamous social platforms are providing ad services to the advertisers who are seeking customer acquisition which is expected to have a positive impact on the market growth over the next six years. Interestingly, the advertisers are utilizing remarketing ad techniques to offer more personalized and rich experience to the customers.

Key Highlights

Increasing Use of Smartphones Mobile to Exhibit the Highest Growth

Key Developments in the Market

June 2018 - Google LLC rebranded their advertising business which expands the capability to diverse small scale businesses thereby enabling to reach more consumers as compared to the existing base.

Companies Featured

Google LLC Facebook Inc. LinkedIn Corporation Microsoft Corporation Twitter Inc. Quora Inc. Baidu Inc. Yahoo! Inc. IAC/InterActiveCorp Amazon.com Inc.

Key Topics Covered

1. Introduction

2. Research Approach and Methodology

3. Executive Summary

4. Market Dynamics

5. Global Online Advertising Market Segmentation

6. Competitive Intelligence - Company Profiles

7. Investment Analysis

8. Opportunities in Global Online Advertising Market

For more information about this report visit https://www.researchandmarkets.com/research/q5km5z/global_online?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180809005252/en/

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Related Topics:Online Advertising



SOURCE: Research and Markets

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PUB: 08/09/2018 04:32 AM/DISC: 08/09/2018 04:32 AM


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