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The BURGER KING® Brand is Making Other Brands Pay for Your WHOPPER® Sandwich

November 15, 2018

MIAMI--(BUSINESS WIRE)--Nov 15, 2018--The BURGER KING® brand is hijacking the biggest shopping week of the year, by making other brands buy you a WHOPPER ® sandwich. How is this possible? Introducing WHOPPER-SHOPPER.com, a new website from the BK® brand that only features online banner ads from other brands so that they can be the ones to pay for your next WHOPPER® sandwich.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181115005208/en/

The BURGER KING® Brand is Making Other Brands Pay for Your WHOPPER® Sandwich (Photo: Business Wire)

How does this work exactly? When somebody clicks a banner on a website and buys something from a brand, the owner of the website gets a percentage of the sale from that brand. With WHOPPER-SHOPPER.com, each time somebody clicks on one of the banner ads and purchases something, the company pays the BURGER KING® brand money. Money that BK® will give back to our guests in the tastiest form we know –with WHOPPER ® sandwich vouchers 1.

WHOPPER-SHOPPER.COM will go live at noon ET on Thursday, November 15 through Cyber Monday on November 26 while supplies last for US residents only. Due to high demand there will be a limit of three WHOPPER ® sandwich vouchers per eligible participant. The vouchers will be sent to participants shortly after the end of the promotion.

1 WHOPPER ® sandwich vouchers will be distributed as $5 BURGER KING ® Gift Cards while supplies last.

About BURGER KING ®

Founded in 1954, the BURGER KING ® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER ®, the BURGER KING ® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING ® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING ® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING ® brand, please visit the BURGER KING ® brand website at www.bk.com or follow us on Facebook and Twitter.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181115005208/en/

CONTACT: ALISON BROD MARKETING + COMMUNICATIONS

Brooke Scher Mogan, 212-230-1800

bk@alisonbrodmc.com

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: RESTAURANT/BAR RETAIL FOOD/BEVERAGE

SOURCE: Burger King Corporation

Copyright Business Wire 2018.

PUB: 11/15/2018 12:00 PM/DISC: 11/15/2018 12:00 PM

http://www.businesswire.com/news/home/20181115005208/en

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