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Microduino Introduces Its Next Generation of STEM Toys with the Itty Bitty Buggy

September 19, 2018

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Sep 19, 2018--Microduino, Inc., an award-winning global designer, developer, manufacturer and seller of stackable electronic building blocks, related components and in-class science, technology, engineer and mathematics (STEM) learning systems, today announced its newest STEM kit: the Itty Bitty Buggy. The code programmable toy (CPT) combines play, creativity and logic, and allows consumers to build and program four different, interesting creatures – the Sloth, the Ladybug, the Dodo bird and the Alien – using the foundational base buggy. Families and creators attending World Maker Faire in New York this month will be the first to experience the Itty Bitty Buggy.

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Designed for creators from as young as eight to more seasoned makers, the new Itty Bitty Buggy from Microduino allows kids to build and custom program four different, interesting creatures - the Sloth, the Ladybug, the Dodo bird and the Alien - using the foundational base buggy. (Photo: Business Wire)

Designed for creators from as young as eight to more seasoned makers, inventors, hobbyists and tinkerers, the Itty Bitty Buggy provides instructional, easy-to-learn steps to bring each thrilling creature to life. Users can apply four modes – Ranger, Cruiser, Voice Control and Musician – to the individual creatures through the Itty Bitty Buggy free App for iOS and Android devices and remotely control their movements.

The project-based kit is compatible with more than 50 Microduino modules and sensors and is packed with a rich, fun-filled feature set including Bluetooth, remote control, voice control, line tracing and musical color recognition. Beyond the core product, the Itty Bitty Buggy kit contains LEGO ® -compatible pieces, providing users with endless design possibilities and playful configurations.

“At the convergence of STEM and toy, the Itty Bitty Buggy is designed to appeal to the mass market and cultivate interest in STEM learning systems, making coding more fun and accessible to tech savvy kids while still offering makers and inventors the tools they crave,” said Bin Feng, co-founder and chief executive officer of Microduino. “The newest product from Microduino signifies the company’s continued growth following its best-selling Itty Bitty City kit. The Itty Bitty Buggy demonstrates our strategic investment in developing skill-building products that can engage and inspire kids of all ages, further expanding our global customer base.”

“The Itty Bitty Buggy provides kids with all the tools they need to learn and play right out of the box,” said Chris Byrne executive vice president and content director, TTPM, aka The Toy Guy ®. “This is a true STEM experience that’s high quality and affordable. Most importantly, it’s fun, and Microduino powers the imagination, inspires kids to imagine, explore and create in ways that naturally grow as the child’s skills develop – one of the surest ways to create ongoing engagement and learning based in play.”

The versatile Itty Bitty Buggy kit provides exciting opportunities for kids to program. With a number of customizable options, makers can dream up a specific behavior for one of the cool creatures and program it with a variety of coding languages, including Scratch, Python and Arduino.

Following the launch of the Itty Bitty Buggy, Microduino will introduce exciting expansion kits which contain additional LEGO ® -compatible pieces, sensors and modules to create three fascinating creatures – the Cannon, the Titan and the Beetle – based on the core Itty Bitty Buggy hardware platform. The kits will also feature impressive artificial intelligence capabilities, including facial and color recognition and challenge skilled users to manipulate new concepts and apply reason and creativity.

The Itty Bitty Buggy is available for $59.99 on Microduinoinc.com and will be available on Amazon.com.

Microduino, Itty Bitty City, mCookie, mPie and mPuzzle are registered trademarks of Microduino, Inc.

All other company names, product titles, publisher names, trademarks, artwork and associated imagery are trademarks, registered trademarks and/or copyright material of their respective owners.

About Microduino, Inc.

Founded in 2012, and based in Westlake Village, Calif., Microduino is an award-winning global designer, developer, manufacturer and seller of stackable electronic building blocks, related components and in-class science, technology, engineer and mathematics (STEM) learning systems which encourage and enhance inventors’ creativity, imagination and ingenuity through project-based learning. With tailored STEM/STEAM offerings for individual consumers and schools, Microduino offers a broad range of modules, sensors and project kits which improve critical thinking and problem-solving abilities, while enabling inventors to bring their inspirational and pioneering creations to life. Because of their ease of use, unique patented hardware design and nearly unlimited applications and configurations, Microduino products have spawned a passionate and highly-innovative worldwide community of students, faculty members, makers, engineers and electronics enthusiasts of all ages, backgrounds and skill sets. For more information, please visit Microduinoinc.com, and follow the company on Facebook, Instagram, Twitter and YouTube.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180919005175/en/

CONTACT: Laurie Hurley

Director of Marketing

Microduino, Inc.

(805) 490-9669

Laurie@microduinoinc.com

or

Lauren Bottazzi

Account Executive

Litzky Public Relations

(201) 222-9118, Ext. 21

LBottazzi@litzkypr.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEW YORK

INDUSTRY KEYWORD: EDUCATION PRIMARY/SECONDARY DEPARTMENT STORES TECHNOLOGY CONSUMER ELECTRONICS ONLINE RETAIL CHILDREN PARENTING TEENS RETAIL CONSUMER FAMILY

SOURCE: Microduino, Inc.

Copyright Business Wire 2018.

PUB: 09/19/2018 09:00 AM/DISC: 09/19/2018 09:01 AM

http://www.businesswire.com/news/home/20180919005175/en

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