IZEA Announces Letter of Intent to Acquire LATAM Influencer Marketing Company FLUVIP at CES 2019
LAS VEGAS--(BUSINESS WIRE)--Jan 9, 2019--IZEA Worldwide, Inc. (NASDAQ: IZEA ), operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has entered into a non-binding letter of intent (the “LOI”) at CES 2019 in Las Vegas, Nevada. The LOI outlines certain general terms for the proposed purchase by IZEA of all the outstanding shares of FLUVIP Ventures, SL (“FLUVIP”), the leading influencer marketing company of Latin America.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190109005605/en/
From left to right : IZEA COO Ryan Schram, IZEA CEO Ted Murphy, FLUVIP CEO Sebastián Jasminoy, FLUVIP CRO Juan David Ramírez (Photo: Business Wire)
FLUVIP provides influencer marketing and custom content solutions to brands and agencies throughout Latin America and in the U.S. Hispanic Market. The company is headquartered in Bogotá, Colombia, with subsidiary operations in Brazil, Mexico, Peru, and Argentina. FLUVIP operates multiple technology platforms including Influtech, AdvocatesPro, and Mediadata. The company has established a network of more than 100,000 opt-in influencers throughout Latin America and the U.S. Hispanic market, ranging from micro-influencers to some of the largest influencers in each country. Investors in FLUVIP include Cisneros Group, Telefonica (Wayra), Velum Ventures, and The Venture City, who would become shareholders in IZEA post transaction.
“We believe that there is a significant opportunity for international consolidation in the Influencer Marketing space,” commented Alfonso Gómez Palacio, Telefonica’s Director Hispam North, “This transaction brings together the leading influencer marketing platform in the United States with the leading platform in Latin America. The combined company will be well positioned to serve large brands and agencies in both regions, while establishing a software and services infrastructure for further global expansion.”
The transaction contemplates that FLUVIP will become a wholly-owned subsidiary of IZEA. Consideration paid to shareholders of FLUVIP will be in the form of cash and IZEA stock paid or issuable at closing and over a trailing 36-month period subsequent to the closing, with potential additional consideration tied to future FLUVIP operational performance metrics.
“We are excited by the potential to unite FLUVIP with IZEA to form a truly unique technology and services platform catering to marketers and influencers across North, Central, and South America,” said Sebastian Jasminoy, Founder and CEO of FLUVIP. “The combination of our companies can enable us to innovate faster by concentrating our engineering resources on a single solution for our joint customers and to realize economies of scale otherwise nonexistent in our industry.”
“There is global market demand for both influencer marketing and custom content for brands. IZEA intends to continue strategic consolidation among the best-in-class providers in our industry with an eye on accretive revenue and technology assets,” said Ted Murphy, Chairman and CEO of IZEA. “The acquisition of FLUVIP would expand our footprint to cover all the major advertising markets in the Americas -- from Canada to Argentina. In addition to strong relationships with brands in Latin America, IZEA would be uniquely equipped to service the world’s leading multi-national brands with a single influencer marketing platform that reaches a significant portion of the western hemisphere.”
IZEA’s Strategic Interest in FLUVIP
Revenue GrowthAbility to service large multi-national clients through both software and managed services with deep cultural understanding and domain expertise in key markets throughout the Americas. Aggressive sales expansion into a developing market with significantly less competition and market fragmentation in both influencer and content marketing. Unique value proposition for customers targeting the U.S. Hispanic Market with Latino influencers.
Software Platform InnovationIntegration of key FLUVIP technologies and processes into IZEAx. Consolidation of platforms to allow new feature development to move forward at a more aggressive tempo. Support for multiple currencies and languages to serve the Latam market.
Long-Term Cost Savings OpportunitiesAbility to significantly lower IZEA’s average cost per engineering man hour by establishing an off-shore engineering presence. Create operational efficiencies throughout the FLUVIP organization by way of technology enabled workflows and payment processing Reduction of ongoing platform infrastructure and maintenance costs by moving to a single platform.
Based upon unaudited information provided by FLUVIP to IZEA, the company’s revenues for the year ended December 31, 2017 were approximately $9.0 million. Net loss for the year ended December 31, 2017 was $987,000. FLUVIP’s financial information has not yet been audited, may not comply with U.S. GAAP standards, and actual numbers may be materially different from what was provided and reported herein. FLUVIP’s revenues are comprised primarily of managed services fees, with a growing base of customers licensing their software.
Consummation of the transaction contemplated by the LOI is subject to due diligence and the execution and delivery of a definitive acquisition agreement along with the satisfaction of the closing conditions which will be contained therein. It is contemplated that the acquisition will be consummated in May 2019, but there can be no assurance that a definitive agreement will be entered into, or that the acquisition will be consummated upon the terms set forth in the LOI, or otherwise. In the event that the acquisition is consummated, there can be no assurance that it will ultimately prove to be beneficial to IZEA.
IZEA operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “will,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding future financial results, expectations regarding whether and when the transactions would lose, expectations concerning IZEA’s ability to increase its revenue and improve Adjusted EBITDA, expectations with respect to operational efficiency, expectations regarding financing, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; inability to finance growth initiatives in a timely manner; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190109005605/en/
CONTACT: Press Contact
IZEA Worldwide, Inc.
KEYWORD: UNITED STATES NORTH AMERICA SOUTH AMERICA COLOMBIA FLORIDA NEVADA
INDUSTRY KEYWORD: ONLINE RETAIL BLOGGING SOCIAL MEDIA RETAIL COMMUNICATIONS MARKETING
SOURCE: IZEA Worldwide, Inc.
Copyright Business Wire 2019.
PUB: 01/09/2019 11:00 AM/DISC: 01/09/2019 11:01 AM