AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Betsson Group Bets on Ada as its Official Automated Customer Experience Partner

March 28, 2019

TORONTO & TA’ XBIEX, Malta--(BUSINESS WIRE)--Mar 28, 2019--Today, Betsson Group, a global leader in online gambling, officially announced its partnership with Ada, the market leader in automated customer experience (ACX). Using Ada’s AI-powered platform, Betsson Group has built and launched three chatbots that speak eight languages to provide its 600,000+ active customers with 24/7 engagement across the brand’s top websites including Betsson, Betsafe and NordicBet.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190328005263/en/

This investment in automation reflects Betsson’s commitment to strengthening its award-winning customer experience through digital transformation for customer convenience, while empowering its service agents to take on more complex inquiries that drive customer value. By introducing Ada as a key component of its customer service offering, the partnership allows Betsson Group to elevate their quality of self-serve support by providing always-on, instant support that reduces customer time and effort to get the information and answers they need, anytime they need it.

“At Betsson, we’re focused on creating the best possible experience for our customers, and that means the tools we use need to be powerful and flexible enough to match our vision,” said Jesper Svensson, CEO of Betsson Operations. “By implementing Ada’s AI-powered automation, our customers can now trust that support is available anytime they need it, in their first language.”

With Ada’s easy-to-use platform, Betsson Group’s customer service team has been able to:

  • Build and launch each chatbot in less than a month;
  • Integrate with Betsson Group’s existing live chat provider to provide automated answers in seconds; and
  • Provide a seamless contextual handoff from chatbot to live human when requested

The partnership is a landmark implementation for Ada as well. “Betsson Group is consistently honoured with top industry awards that recognize its commitment to driving customer service excellence,” said Mike Murchison, CEO of Ada. “We are proud to work with Betsson to ensure the automated experience matches and enhances the high-quality, award-winning support their customers have come to expect.” Betsson Group has won several prestigious awards within the industry with the latest being the ‘Customer Service Operator of the Year’ for the fourth consecutive year at the EGR Nordic Awards 2019, and the ‘Socially Responsible Operator of the Year’ at the International Gaming Awards 2019.

As with all of their client partnerships, Ada continues to work with Betsson Group to maximize their chatbot’s performance. Reach out to Ada at hello@ada.support to learn more about its market-leading platform.

About Ada

As the market leader in Automated Customer Experience (ACX), Ada personalizes engagement across the customer journey by putting the power of AI in the hands of the people who know your business best. Ada makes it simple for non-technical teams to build an automated, enterprise-class chatbot that saves time, reduces costs, and improves engagement.

Headquartered in Toronto, Ada enables clients around the world, like TELUS, Square, and Air Asia, to provide their customers with 24/7 personalized support in more than 100 languages.

About Betsson Group

With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group has won several prestigious awards within the industry with the latest being the ‘Customer Service Operator of the Year’ for the fourth consecutive year at the EGR Nordic Awards 2019 and the ‘Socially Responsible Operator of the Year’ at the International Gaming Awards 2019. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190328005263/en/

CONTACT: Media:

Ada Press

Leigh LePage

Director of Content Marketing

leigh.lepage@ada.support

647 292 3414

Betsson Group Press

Roderick Spiteri Schillig

Head of Employer Branding and External Relations

roderick.spiteri@betssongroup.com

+356 7970 1540

KEYWORD: MALTA EUROPE NORTH AMERICA CANADA

INDUSTRY KEYWORD: ENTERTAINMENT CASINO/GAMING TECHNOLOGY INTERNET SOFTWARE

SOURCE: Ada and Betsson Group

Copyright Business Wire 2019.

PUB: 03/28/2019 06:00 AM/DISC: 03/28/2019 06:00 AM

http://www.businesswire.com/news/home/20190328005263/en