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Diabetes Management Plan Honored

April 9, 2000

BERKELEY, Calif. (AP) _ An Internet-based diabetes management system won first prize and $10,000 in a national contest seeking business plans with a fiscal and social payoff.

Jenna Beart of UCLA, whose team proposed easyDiabetes.com, has Type 1 diabetes herself, and as someone getting a joint masters degree in medicine and business, she found it easy to forget about making her health care a priority.

Reminders from fellow student and team partner Michael Douek formed the genesis for their computer-assisted support system, which allows a patient to hook up their blood sugar regulator to the computer and have the results sent to a physician in an easily readable form.

The proposal was named the winner Saturday night of Berkeley’s Haas School of Business’ first Social Venture Business Plan Competition.

Two other teams split the remaining $4,000 in prize money, and all three top winners will have their plans circulated among the Investors’ Circle, a group of people who make private equity investments based on social dividends and economic returns.

The runners up were RippleEffects, technology-based prevention programs for troubled youth developed by a team from the University of Washington; and XtraCycle, a sport-utility bike with extra cargo-carrying capability that its designers at University of California-Davis hope to encourage ``more bikes and fewer cars.″

The event drew 66 entries from top business schools around the country. Each team had to include at least one MBA candidate and show that their plans are about good as well as gain, providing a tangible benefit to society or the environment.


On the Net: http://www.haas.berkeley.edu/groups/socialventure/

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