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Mitsubishi Motors Supporting The Asher House and Its Ambition to Help Get Dogs out of Shelters and into Loving Homes

August 28, 2018

CYPRESS, Calif.--(BUSINESS WIRE)--Aug 28, 2018--Mitsubishi Motors North America, Inc. (MMNA) today announced its support of Lee Asher and The Asher House, an organization that is taking action to help shelter dogs find loving homes across the country. To help aid in transporting his rescue dogs, Mitsubishi Motors gave Asher and his team an all-new 2018 Mitsubishi Eclipse Cross.

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MMNA supports The Asher House and its ambition to help shelter dogs find loving homes. (Photo: Business Wire)

“Our consumers have wide-ranging ambitions in life and Mitsubishi Motors is here to help drive those ambitions,” said Mark Chaffin, chief operating officer, MMNA. “Lee started with a passion when he created The Asher House and it has become a movement to help raise awareness for rescue animals and shelters across the country; Asher’s bold decision to take action on his ambition is admirable and we’re privileged to be able to help support his mission.”

Asher’s ambition to find homes for shelter dogs inspired him to quit his job in 2017 and fully devote himself to the cause. He raised enough money to purchase a recreational vehicle (RV) and started traveling across the United States to bring awareness to the plight of shelter dogs and hold adoption events. Asher’s philosophy is to show people the amazing breeds that are inside the shelters as well as the loving bond people can share with adopted pets through fun and engaging content. To date, Asher has helped 146 dogs find loving forever homes.

As part of its vision to “Drive your Ambition,” Mitsubishi Motors has committed to help power Asher’s ambition. Along with the Eclipse Cross, Mitsubishi will also provide support for local market rescue events and social gatherings. The Eclipse Cross will be used by Asher to drive him and his team, including his six adopted dogs, to events throughout North America.

To find out more about The Asher House and find an adoption event near you, visit www.theasherhouse.com and follow Lee on Instagram @theasherhouse.

For more on Mitsubishi Motors, please visit media.mitsubishicars.com.

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180828005248/en/

CONTACT: Mitsubishi Motors North America, Inc

Jeff Holland, 714-372-6008

Director, Public Relations

jeffrey.holland@na.mitsubishi-motors.com

or

Erica Rasch, 714-372-6146

Senior Specialist, Public Relations

erica.rasch@na.mitsubishi-motors.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: AUTOMOTIVE PHILANTHROPY PERFORMANCE & SPECIAL INTEREST GENERAL AUTOMOTIVE CONSUMER FAMILY FOUNDATION FUND RAISING PETS

SOURCE: Mitsubishi Motors North America, Inc.

Copyright Business Wire 2018.

PUB: 08/28/2018 09:05 AM/DISC: 08/28/2018 09:05 AM

http://www.businesswire.com/news/home/20180828005248/en

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