Customer Segmentation Helps Scale Business Operations for a Leading Vegan Food Products Manufacturer – a Quantzig Engagement Summary

October 3, 2018

LONDON--(BUSINESS WIRE)--Oct 3, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation engagement on the vegan food market. The client, a well-known player in the vegan food market, wanted to predict the total future value of their business with an aim of addressing each customer group in a way that is most likely to contribute to their future value.

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Customer Segmentation for A Leading Vegan Food Products Manufacturer Helps Scale Their Business Operations (Graphic: Business Wire)

According to the customer segmentation experts at , “It is now vital for businesses in the vegan food market to adopt robust customer segmentation strategies as companies in this market are increasingly facing difficulty in scaling up their sustainability.”

Customer segmentation solutions help companies to analyze customers and gain a clearer picture of their customer base, which, in turn, will enable them to segment their businesses into distinct groups. Customer segmentation analysis proves to be highly beneficial for organizations to cluster their customers and target those segments with suitable marketing strategies.

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With the help of the customer segmentation model, the client was able to gain an in-depth understanding of how their best customers are segmented within the global food industry. The client was also able to greatly boost their customer retention strategies.

This customer segmentation solution provided benefits that helped the client to:

Gain an in-depth understanding of the customer base Scale the business operation To know more about the benefits of customer segmentation solution,

This customer segmentation solution offered predictive insights on:

Segmenting business into distinct groups Tailoring the customer experience To gain relevant insights and understand the scope of our solution,

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

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CONTACT: Quantzig

Anirban Choudhury

Marketing Consultant

US: +1 630 538 7144

UK: +44 208 629 1455




SOURCE: Quantzig

Copyright Business Wire 2018.

PUB: 10/03/2018 11:54 AM/DISC: 10/03/2018 11:53 AM


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