factor-a Brings Amazon Marketing Services Expertise State Side, Opens NYC Office
NEW YORK--(BUSINESS WIRE)--Nov 6, 2018--German-based factor-a, part of the international digital agency Dept, has opened its first U.S. office in New York City, bringing its powerhouse Amazon Marketing Services expertise to the market.
factor-a has cracked the Amazon marketing code. In two years, the agency went from a start-up to a 120-person strong company, powered by the overwhelming success of their proprietary software and analytics platform, and combined with their expertise of Amazon advertising strategies, optimization of product content and operational support for vendors. They currently manage Europe’s largest Amazon Marketing Services budget, working with more than 125 international clients – including Sony Pictures, Fossil, Bic and Stanley Black & Decker. The agency also had an eight-figure market valuation when acquired by top-3 European digital agency, Dept, earlier this year.
Expansion into the U.S. market is a strategic move by factor-a and Dept to further globalize its offering. Its German office has experienced rapid growth and is entering the U.S. market with the same vision – to build an infrastructure starting in New York and expanding with local talent – that can support U.S. based brands through its global network and technology.
“We are living in an Amazon world and brands know this. The urgency to step up their Amazon game has reached critical mass. Our software-driven services enable clients to move beyond a simple ‘check-box’ presence on Amazon, which typically provides an average 13 percent growth rate year over year. We regularly see our client’s brands improve sales by 172 percent after the first year or more,” said Dominik Gunkel, Global Commercial Head of factor-a.
As part of its launch in the U.S., factor-a will host a Lunch and Learn event on Nov. 15 at the Farm SoHo that will feature Edouard Dinichert, Global Programmatic Partnerships Director at Amazon. Dinichert will be on hand to teach the audience all about the secrets of Amazon Advertising in Search and DSP to cost-effectively market products.
The agenda also includes presentations from Jan Dominik Gunkel, Global Commercial Head and Nils Zündorf, Head of Paid Advertising, both from factor-a. More details and registration here: https://www.deptagency.com/event/lunch-and-learn-event-your-brands-sales-to-the-next-level/
factor-a’s New York office will expand Dept’s U.S. footprint, where it also has an office in Boston. factor also opened new offices in Paris and London this year, as well as operations in Denmark, Switzerland and the Netherlands.
Learn about more about factor-a.
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CONTACT: Corporate Ink for Dept
Kate Bachman, +1 617-969-9192
Mellissa Flowerdew-Clarke, +44 (0)7585 115 573
Marketing Director UK & US
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL SOFTWARE RETAIL COMMUNICATIONS ADVERTISING MARKETING
SOURCE: Dept Agency
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PUB: 11/06/2018 09:00 AM/DISC: 11/06/2018 09:01 AM