Greenwood family featured on Super Bowl ad

February 12, 2018

GREENWOOD, S.C. (AP) — More than 100 million people watched the Super Bowl, and for a split second, a Greenwood family crossed their screens.

Matt Van Swol, who lives with his family in Hodges, entered a photo of them in a Kraft ad contest to be aired during the Super Bowl, but didn’t expect to win.

“I didn’t tell anybody anything other than my family because I was like, there’s quite a big chance that this never gets used in a Super Bowl commercial,” Van Swol said.

The criteria for the contest was to portray your family cheering, dancing or interacting with each other when watching sports in a photo or video.

“We have two dogs and a pretty big family, so I said, we’re just going to cram everybody on the couch and start cheering as loud as possible, get the dogs riled up and then take a photo,” Van Swol said.

Van Swol said Kraft had paid a fee to use the photo, but they hadn’t been told it would be used. During the game, he and his sister had just turned the TV back to the game about 10 seconds before they saw it flash across the screen.

“We just got up and started screaming,” Van Swol said. “It was completely serendipitous.”

It wasn’t long before their phones and Facebooks started blowing up with messages from friends and family.

“We weren’t even interested in the game at that point,” Van Swol said.

The Van Swol family photo is the first in a series of photos and clips Kraft used in its commercial, which can be viewed at https://youtu.be/kR_4RABrGi4

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