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Hardee’s® Awarding Free, Made From Scratch™ Sausage Biscuits to Everyone If a “Pick 6” (Interception Returned for a Touchdown) Occurs During Sunday’s Game

January 29, 2019

FRANKLIN, Tenn.--(BUSINESS WIRE)--Jan 29, 2019--In football, an easy interception is sometimes called a “biscuit.” Today, Hardee’s ® announced that any “biscuit” returned to the “house” for a touchdown during Sunday’s game will unlock a free, Made From Scratch™ Sausage Biscuit for everyone that visits a participating Hardee’s location on Friday, February 8, 2019, from 7:00am-10:00am local.

“ Hardee’s is well-known quality you can taste, highlighted by our fresh made from scratch biscuits,” said Jenna Folk, Director of Brand Marketing, Hardee’s. “While neither quarterback wants to throw a ‘biscuit’ that gets returned for a touchdown, there should be some solace in knowing millions of Americans will be enjoying a delicious, complimentary Sausage Biscuit if they do.”

Hardee’s is partnering with former All-Pro James Harrison, who is celebrating the 10-year anniversary of his historic 100-yard interception return and touchdown, to help spread the word.

“It’s hard to believe a whole decade has passed since I picked-off that ‘biscuit’ and took it to the ‘house’ for a touchdown,” said Harrison. “Big plays always add to the electric atmosphere of the championship game. Hardee’s has some delicious home style biscuits so I’ll be rooting for a ‘Pick 6’ so we can make sure all of America gets to take one on the house – on the house.”

Made from scratch daily and freshly baked every morning, buttermilk biscuits are a staple of Hardee’s wholesome breakfast lineup. With over a dozen varieties of biscuit options to choose from, Hardee’s restaurants also offer sides, including Hash Rounds®, and additional high-quality breakfast selections to help kickoff the day.

Follow Hardee’s on social media for the latest product news, offers and programs.

Twitter:  @Hardees Instagram:  @Hardees Facebook:   www.facebook.com/Hardees

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. ® and Hardee’s ®, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers ®, Made From Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit  www.ckr.com  or its brand sites at  www.carlsjr.com  and  www.hardees.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190129005515/en/

CONTACT: CKE Communications

Candice Jacobson, 615-538-9317

CJacobson@CKR.com

KEYWORD: UNITED STATES NORTH AMERICA TENNESSEE

INDUSTRY KEYWORD: FOOTBALL LICENSING (SPORTS) ENTERTAINMENT RESTAURANT/BAR RETAIL FOOD/BEVERAGE EVENTS/CONCERTS CONSUMER SPORTS FAMILY

SOURCE: Hardee’s

Copyright Business Wire 2019.

PUB: 01/29/2019 08:27 AM/DISC: 01/29/2019 08:27 AM

http://www.businesswire.com/news/home/20190129005515/en

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