BROOKLYN, Mich. (AP) _ The inaugural U.S. 500, a rebel race competing with the traditional Indy 500, is bringing a lot of money to this placid village of 1,100, along with the inevitable traffic jams .

``We've had extra business for almost a month,'' says Dick Staub, owner of Snacks Etc., a candy store overlooking the gazebo on the village green. ``They were here two weeks ago for the time trials. I always do more business on a race weekend.

``Plus, the town people will come in early to get what they need for the weekend. They've learned you can't go anywhere on Sunday.''

This race is a bonus for Brooklyn. It came about because of a rift between Championship Auto Racing Teams, the outfit behind the IndyCar circuit, and Indianapolis Motor Speedway owner Tony George.

In a 1995 study commissioned by Michigan International Speedway, it was estimated that three races _ one Indy-car and two NASCAR _ races pumped $40 million into the economies of Jackson and Lenawee counties.

``That number should easily jump to $50 million this year, with the addition of this race,'' MIS publicist Tommy Cameron said.

The track is located 2 miles from the south edge of Brooklyn, a one-street village that still has angle parking. And it's free, with a two-hour limit. The town sits in an area dotted with 52 lakes. It was a haven for thousands of summer cottagers long before the track was built in 1968.

The people are friendly, a tad eccentric, and they mostly consider the track a good neighbor. Bob Jackson is the barber. His place is called Bob Jackson's Hair Place. A sign on his door reads: ``Entering Jacksonville. Pop. 2. Bob Jackson, Mayor.''

``It gives some excitement to the town,'' said Jackson, who claims his own `do' is perhaps the very last ducktail haircut in Michigan, maybe in the world. ``But it hurts my business because the locals won't come in once the town fills up.

``It's all right though. It put Brooklyn on the map. It was like Mayberry RFD around here.''

Judy Mannio is hanging a string of black and white checkered race flags in the window of the Chamber of Commerce office. She is alone in the office on this day because Linda Reynolds, who manages the chamber, is out at the track selling programs.

``It's really great for organizations,'' Mannio says. ``Linda is out there selling programs for Columbia High School boosters. They'll use the money for a new athletic complex. They've had trouble getting mileage out here recently, so that's another way to go about it.''

Bill's IGA store is on the edge of town, in a strip mall with a Ben Franklin store, Arbor Drugs and ACO Hardware. Colorful banners, supplied by cigarette and beer companies, hang from the roof tops. ``Welcome Race Fans,'' they all say.

``This is going to be a big weekend,'' says John Messimer, co-owner of the super market. ``We've put on five extra people. But it's nothing like when the NASCAR people come to town.''

Messimer says the NASCAR crowd differs greatly from Indy-car followers. Folks who come to watch the stock cars frequently come for the entire weekend. They fill nearby campgrounds and restaurants. Indy-car fans tend to arrive and leave on race day.

``The NASCAR crowd tends to be rowdier, too,'' says Brenda Garwood, general manager of the Carlton Lodge, a motel in Adrian, some 20 miles away.

Because there are only two-lane roads leading into the rural area, traffic backups of 7 miles aren't uncommon on the morning of an Indy-car race.

``You cannot move,'' Jackson said. ``Those of us who live here just make sure we get what we need, and then stay home Sunday.''

Blair Tuckey opens the Big Boy restaurant at 6 a.m. Within 30 minutes, the place will be full Sunday.

``It gets busy real quick,'' Tuckey said. ``The support crews, the firemen and so forth, have to be in early. You know, it takes about 3,000 people to staff a race out there.''

Tuckey figures business goes up 20 percent the week of an Indy-car race, 30 percent for a NASCAR race.