Swann Smart Index: Demand for Smart Security on the Rise
LONDON--(BUSINESS WIRE)--Oct 2, 2018--75% of UK consumers own a smart home device or are considering a purchase, according to Swann, the global leader in DIY security.
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Swann Smart Index Autumn 2018 Infographic (Graphic: Business Wire)
The Swann Smart Index, which will map consumers’ changing opinions on smart homes and security, also reveals that 72% believe smart home technology could improve their life. 33% now own a smart home device.
Consumers say the biggest benefit of smart home technology is security and peace of mind (37%), followed by making life easier.
Belfast is the UK’s smartest city, with 77% planning a smart home purchase in the next six months. By comparison, 65% of Londoners are planning a similar purchase.
Those who already own smart home equipment spent £156.45 per household in the past year, and a majority (52%) are considering a purchase in the next six months. Smart lighting (22%), smart thermostats (18%) and smart security equipment (17%) top consumers’ shopping lists.
Swann’s research shows that voice control is close to reaching ‘tipping point’ in the UK, as 49% have used voice control. However, just 17% own home security equipment.
Consumers said they’d be most upset if sentimental items such as pictures and mementos were stolen from their home, suggesting savvy consumers should be investing in smart indoor security cameras.
Paul Birch, Vice President Europe at Swann, says: “The smart home market is booming, with an ever-increasing number of homes incorporating smart technology such as smart lighting or smart security kits.”
Continued: “We’ve found that above all else, people want smart products to keep their homes and families safe. That’s why we recently launched the first wired multi-camera CCTV kit with Google Assistant voice control, allowing users to use voice commands to see live home security footage on their TV.”
The Swann Smart Index kicks off Crime Prevention Month in October, a campaign aiming to help individuals and communities become safer. With advice, exclusive deals and promotional pricing on the latest security solutions, it’s the perfect time for consumers to ensure their homes and families are safe.
Notes to editors Based on a survey of 2,000 consumers conducted by OnePoll in September 2018. OnePoll are members of ESOMAR and employ members of the MRS.
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