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Barnes & Noble Announces First-Ever Tokyo Comic Con Celebration with Exclusive Products and Special New York City Pop-Up Shop

November 27, 2018

NEW YORK--(BUSINESS WIRE)--Nov 27, 2018--Barnes & Noble, Inc. (NYSE: BKS), the world’s largest retail bookseller, today announced its first-ever celebration of Tokyo Comic Con with exclusive products that customers can only get at Barnes & Noble or Tokyo Comic Con from November 30 to December 2, featuring hit characters including Batman and Sanrio’s Aggretsuko. Barnes & Noble will also host the first Aggretsuko pop-up shop on the East Coast at the Upper East Side Barnes & Noble in New York City ( 86 th St. and Lexington Ave ), from November 30 through December 2. The pop-up shop will include special products, meet & greet opportunities with Aggretsuko, giveaways, while supplies last, and a Sanrio-designed set for photo opportunities.

To celebrate Tokyo Comic Con, Barnes & Noble stores around the country will have an exclusive Funko POP! Ultraman, a Tokyo-themed board game, and select Aggretsuko items, while supplies last. In addition, 150 stores will have exclusives only available at Barnes & Noble and Tokyo Comic Con such as select Kotobukiya Batman keychains, as well as a free poster by the illustrator Kosuke Yanagisawa with purchase of any item from the Tokyo Comic Con selection, while supplies last.

“No one knows super fans like Barnes & Noble, especially when it comes to Tokyo trends, which is why we are thrilled to share an authentic selection from Tokyo Comic Con with special and exclusive products in our stores across the country,” said Kathleen Campisano, Vice President, Toys & Games at Barnes & Noble. “In addition, we’re so glad to be partnering with Sanrio to host the first East Coast pop-up shop with fan-favorite Aggretsuko in our Upper East Side Barnes & Noble.”

Customers can join in the fun by visiting one of the select Barnes & Noble stores featuring Tokyo Comic Con products, as well as shopping online at BN.com/Tokyo, from November 30 to December 2. Customers can call or visit their local Barnes & Noble to see if the products are available in their store.

Barnes & Noble’s Tokyo Comic Con Offers Will Include:

Funko POP!: Ultraman (B&N Exclusive) Kotobukiya Tokyo Comic Con Kawaii Series Rubber Charm Collection - Batman Family and Villains (B&N and Tokyo Comic Con Exclusive) Tokyo Highway Board Game (National Retail Exclusive) Aggretsuko Graphite Pencils Aggretsuko Reversible Journal Aggretsuko Double-Sided Face Cushion

Aggretsuko Pop-Up Shop at Barnes & Noble Upper East Side in New York City:

Barnes & Noble is pleased to be working with Sanrio to bring to life the world of Aggretsuko, the popular cartoon character with an animated series on Netflix, to its Upper East Side store in New York City (86 th St. and Lexington Ave.) from November 30 through December 2. The pop-up shop will celebrate Aggretsuko and her new book, , with special products, meet & greet opportunities with Aggretsuko, giveaways, while supplies last, and a set for photo opportunities.

Products at the Pop-Up Shop Will Include:

Aggretsuko T-Shirt (B&N Exclusive) Aggretsuko Double-Sided Tote Aggretsuko Sticker Set Aggretsuko Stamp Aggretsuko Sticky Note (Pack of 10) Aggretsuko Canvas Tote Bag Aggretsuko Rage Face Pass Case

For more information on this celebration of Tokyo Comic Con, customers can ask a knowledgeable Barnes & Noble bookseller, and join the conversation on TwitterInstagramPinterest, Snapchat (bnsnaps) and  Facebook, by using the hashtag #TokyoComicCon.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is the nation’s largest retail bookseller, and a leading retailer of content, digital media and educational products. The Company operates 630 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com ( www.bn.com ). The Nook Digital business offers a lineup of popular NOOK ® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store ®. The NOOK Store ( www.nook.com ) features digital books, periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps ™ available for Android ™, iOS ® and Windows ®.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website at www.barnesandnobleinc.com.

Barnes & Noble ®, Barnes & Noble Booksellers ® and Barnes & Noble.com ® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK ® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

For more information on Barnes & Noble, follow us on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us on Facebook. For more information on NOOK, follow us on Twitter and like us on Facebook.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181127005441/en/

CONTACT: Mary Ellen Keating

Senior Vice President

Corporate Communications

Barnes & Noble, Inc.

(212) 633-3323

mkeating@bn.comAlex Ortolani

Director

Corporate Communications

Barnes & Noble, Inc.

(212) 633-3379

aortolani@bn.com

KEYWORD: UNITED STATES ASIA PACIFIC NORTH AMERICA NEW YORK JAPAN

INDUSTRY KEYWORD: DEPARTMENT STORES ONLINE RETAIL OFFICE PRODUCTS RETAIL COMMUNICATIONS PUBLISHING SPECIALTY OTHER RETAIL

SOURCE: Barnes & Noble, Inc.

Copyright Business Wire 2018.

PUB: 11/27/2018 08:30 AM/DISC: 11/27/2018 08:31 AM

http://www.businesswire.com/news/home/20181127005441/en

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