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Southwest Airlines’ Employees Honor Boss With Ad

October 14, 1994

DALLAS (AP) _ Employees of Southwest Airlines want the world to know how much they appreciate Chairman Herb Kelleher, who’s been known to help lug baggage and dress like the Easter bunny to greet holiday passengers.

So the workers Friday ran a full-page ad in USA Today, in honor of Boss’s Day and their flamboyant leader.

Employees pitched in to raise $60,000 for the ad. The suggested donation was one hour’s salary.

The ad thanks Kelleher, 63, for ″remembering every one of our names,″ ″listening,″ and ″for being a friend, not just a boss.″

Southwest has about 16,000 employees nationwide.

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