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BusinessWeek Branches Into Indonesia

June 14, 2002

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JAKARTA, Indonesia (AP) _ BusinessWeek has launched an Indonesian language edition that its licensee said attempts to take advantage of the country’s improving economy and its growing professional class.

The Indonesian edition, officially launched Thursday evening, is a direct translation of BusinessWeek’s Asian edition. It will employ 17 translators and four copy editors.

Robert Eskapa, chief executive officer of PT Indomedia Dinamika which has the license for the Indonesian edition, said he is confident the magazine do well here.

It is the first international business publication to be translated into Indonesian, he said, though other international beauty and health magazines have made the move.

Eskapa said the initial print run is 30,000 and the magazine will be sold at a cost 13,750 rupiah ($1.58) a copy.

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