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Fans Spinning for Jackson’s Newest Single

July 23, 1987

LOS ANGELES (AP) _ Fans of superstar Michael Jackson can’t stop loving his first record in 4 1/2 years, ″I Can’t Stop Loving You,″ according to radio stations that are giving the ballad heavy airplay.

″It started out in heavy rotation right away, and the phones have been ringing off the hooks,″ Jack Silver, music director for top-rated KIIS AM and FM in Los Angeles, said Thursday.

The station has received about 50 calls per four-hour shift since first broadcasting the single at 10 p.m. Tuesday and is playing it 10 times a day, Silver said.

The single, due out Monday in record stores, is a lushly produced, slow-to medium-tempo duet with singer Siedah Garrett, who has been best-known as a backup singer until now. Lyrics include:

″I just can’t stop loving you, and if I stop, just tell me, what will I do?″

″It could be the anthem for September weddings, it’s that pretty,″ Silver said.

The song is on Jackson’s ″Bad″ album, which will be out in record, cassette and compact disc form on Aug. 31, and is his first since the 1982 ″Thriller,″ which won eight Grammy Awards and has sold 38.5 million copies worldwide.

A world tour begins Sept. 12 in Tokyo.

″Three out of five phone calls (we get) are for the record,″ said Licia Torres, music director for KJLH in Los Angeles, which plays urban contemporary music and has a large black audience.

The single appeals to all ages and types of music fans, she said.

″Teens, adults, males, females, they all want to hear it,″ Ms. Torres said. ″It’s getting that attention simply because Michael Jackson is a phenomenon, and everybody wants to hear what he’s doing, good or bad.″

Although she likes the record, Ms. Torres said ″I Can’t Stop Loving You″ may have a short life on the top charts.

″I think this song, because every station in the country is going to play i, it’ll have a strong burnout factor,″ she said.

She predicted Epic Records will release another cut from the album early, perhaps in three or four weeks, instead of the usual six to 15 weeks.

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