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Emmy-Winning TV/Film Wig Artist Launches “Wacky Wig Challenge” to Fund WIGwell Medical Wigs for Cancer Patients

December 5, 2018

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Dec 5, 2018--At CHRISTALine Studios, every hair is on mission to support women facing the fight of their lives. The social enterprise, founded by , an Emmy award-winning TV and film hair stylist ( Saturday Night Live, Late Night with Jimmy Fallon, Spiderman 3 ), offers ready-to-wear and custom hair products. devotes 20% of the proceeds from the sale of every product to support the Studios’  , which provides free custom wigs to women experiencing medically-related hair loss.

On Tuesday, Dec. 11,Schanes is launching the organization’s first-ever an online giving campaign, with the goal of funding 100+ free medical wigs. Schanes aims to bring hope and smiles to individuals battling cancer through the Wacky Wig Challenge. Participants are encouraged to snap a selfie wearing a “wacky wig” (a wig, scarf, hat, mop...), post the photo and donation to , share it using #wackywig, and challenge 5+ friends to join the cause.

As a wig and make-up associate professor at , Schanes teaches a wig-making class in which 12 students learn the art of custom wig building while serving women experiencing hair loss, often from cancer treatment.

“It doesn’t seem right to charge clients who are enduring so much physically, emotionally and financially,” said Schanes. “Symbolically these wigs help provide a sense of normalcy in a tumultuous time. I created CHRISTALine Studios and WIGwell to make it possible to provide these wigs at no cost to patients.”

WIGwell (formerly called MEDwig) custom medical wigs are built on sculpted blocks shaped with precision to the curvature of clients’ heads to ensure unsurpassed comfort. Each wig is hand-tied from 100,000 human hairs, takes 125 hours to create, and has a market value of $5,000.

To help the cause, make a  , a  , or an online tax-deductible  to the  WIGwell Fund, which is administered by The Winston-Salem Foundation.

Follow #wackywig in social media. Join the conversation on ,(@christalinewigs ), and @CHRISTALineStudios on , and . Interested media may also find .

View source version on businesswire.com:https://www.businesswire.com/news/home/20181205005231/en/

CONTACT: Brandii Toby-Leon

brandii@girlontheroof.comor 865-963-2418

KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA

INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO HEALTH ONCOLOGY SOCIAL MEDIA PHILANTHROPY RETAIL COMMUNICATIONS COSMETICS FASHION OTHER PHILANTHROPY FUND RAISING

SOURCE: CHRISTALine Studios

Copyright Business Wire 2018.

PUB: 12/05/2018 10:00 AM/DISC: 12/05/2018 10:01 AM

http://www.businesswire.com/news/home/20181205005231/en

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