Automotive Market Segmentation: Tips to Optimize Acquisition and Retention Strategies | Infiniti Research
LONDON--(BUSINESS WIRE)--Sep 21, 2018--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new . An automotive company wanted to leverage qualitative and quantitative techniques to build effective marketing segmentation strategies that resonate with each target market segments.
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Market Segmentation Strategy for the Automotive Industry. (Graphic: Business Wire)
According to the experts at Infiniti, “The regulatory and environmental constraints prevalent in the automotive industry are pressurizing leading players to keep abreast of the technological and automotive industry trends to meet the dynamic market’s requirements.”
In the years ahead, the automotive industry is going to play an important role in improving the value of the customers through mobility, communication, and information. With the increasing number of new players entering this marketplace, processes, customer channels, and product life cycles are going change and bring about a revolutionary change in the automotive industry. There are many such factors that have made stakeholders in the automotive industry realize the critical importance of market segmentation in defining their business strategies. However, transformations in the automotive industry will be driven by customer preferences and digital transformations.
The automotive industry is greatly affected by the ongoing advancements in technology. Customer experiences are improving with the help of powerful technologies, with capabilities far beyond the reach of science. As a result, there is a need for automotive industry players to be cost-effective, efficient, and more responsive to the changes in the automotive market in the years to come.
The market segmentation strategy presented by Infiniti helped the automotive company to develop precise strategies to drive growth in each market segment and keep themselves abreast of the automotive industry trends and leverage the latest technologies to meet the new market requirements.
This market segmentation strategy solution provided benefits that helped the client to:Improve competitiveness and profitability by focusing on service enhancement Understand the importance of market segmentation in improving market share To know more about our market segmentation strategy solution,
This market segmentation strategy solution provided predictive insights on:Targeting consumer segments with specific needs instead of the entire market segment Keeping track of automotive industry trends and devise effective strategies To read more about the scope of our study,
View the complete market entry strategy study here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
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CONTACT: Infiniti Research
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INDUSTRY KEYWORD: AUTOMOTIVE GENERAL AUTOMOTIVE
SOURCE: Infiniti Research
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PUB: 09/21/2018 09:04 AM/DISC: 09/21/2018 09:03 AM