AP NEWS

Beyond Proper Helps Fearlessly Feminine Shoppers Solve Sizing

September 12, 2018

CHICAGO--(BUSINESS WIRE)--Sep 12, 2018--Beyond Proper today announced the launch of Fit Finder as part of its mission to empower women with the conviction that confidence is the sexiest thing they can wear. The market-leading size advisor from Fit Analytics is now available for upper-body, lower-body, and footwear sitewide at bostonproper.com.

Originally founded in 1992, Beyond Proper by Boston Proper is fashion’s best-kept secret. The brand’s renowned range of effortless essentials is trusted by millions of American women every year to help create their own distinctively chic looks.

Confidence is at the core of the Beyond Proper experience and the company was looking for a solution that would directly address size-related uncertainty while shopping online.

“Fit Finder gives us a best-in-class online fitting room that removes sizing uncertainty for our shoppers while helping us drive significant revenue growth through increased conversions and reduced returns. My goal is to get each and every one of our shoppers using Fit Finder in order to give them the confidence to wear it like no one else” - Michael Truong, COO at Beyond Proper.

Fit Analytics North American General Manager Omer Dvir commented: “ We’re proud to be working with one of America’s most iconic womenswear brands and delighted to have a partner that’s as passionate about solving sizing for shoppers as we are. Beyond Proper’s forward-looking approach is a perfect fit for the power of our platform, and we look forward to helping them drive further growth.”

About Fit Analytics

The world’s best apparel brands and retailers trust Fit Analytics’ machine-learning platform to help them solve sizing, sell smarter, and turn data into actionable insight.

Our Fit Finder size advisor supplies more than 250 million unbeatably accurate sizing recommendations worldwide per month, is fully localized in over 20 languages, and has coverage of over 10 million apparel items across more than 17,000 brands.

Our platform also enables a range of additional data-driven e-commerce solutions including Fit Connect, Fit Intelligence, and Fit Source.

ABOUT BEYOND PROPER:

Beyond Proper by Boston Proper, LLC is a catalog and online boutique brand specializing in a distinctive fusion of fashion, function and fearlessly feminine style. For 25 years, Beyond Proper has been committed to and inspired by the women they dress, with a vision of empowering every woman with the personal conviction that confidence is the sexiest thing you can wear. With new arrivals every few weeks, in selective quantities to preserve exclusivity, Beyond Proper is fashion’s best kept secret for women who love to Wear It Like No One Else®. For information, visit beyondproper.com. You can also find us on Facebook, Twitter, Instagram, and YouTube.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180912005807/en/

CONTACT: Fit Analytics

Andrew Delany

Head of Marketing

delany@fitanalytics.com

or

Beyond Proper by Boston Proper, LLC

Amy Larson

Vice President of Marketing

amy.larson@bostonproper.com

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: WOMEN DEPARTMENT STORES ONLINE RETAIL RETAIL FASHION CONSUMER

SOURCE: Fit Analytics

Copyright Business Wire 2018.

PUB: 09/12/2018 12:04 PM/DISC: 09/12/2018 12:04 PM

http://www.businesswire.com/news/home/20180912005807/en

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